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Videos
Enabling a full life to people with a mental disability
Taking an outside-in perspective to improve the customer experience is not always easy. And now imagine: how do you avoid myopia and biases in customer care in a situation where your customers are not able to express their needs, as they have severe...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Maurice Palmen, Gaby Siera, Iris Aarts
June 15, 2016
Videos
Bringing Big Data to life
Big Data often has demographic and behavioral data, but little to no attitudinal information. This presentation describes the many challenges in using survey data to add attitudinal information to Big Data. We also describe our solution to align...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Jeroen Hardon
June 15, 2016
Videos
Painting by numbers
Without a considered and client-centric approach to the communication of data and insight we risk compromising our hard work through poor delivery and presentation of data and insight. Data visualisation and storytelling have been buzzwords in the...
Catalogue: Seminar 2016: Media Return on Investment
Author: Emma Whitehead
June 15, 2016
Videos
The inspiration ecosystem
Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Radhecka Roy, Ratna Pratik Thakar
Company: Ipsos MRBI
June 15, 2016
Videos
The joy of research
Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a âglocalâ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...
Catalogue: Congress 2016: #WOW
Authors: Adelina Vaca, Leticia Chárraga
June 15, 2016
Videos
The new (new) social TV revolution
This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...
Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás
Companies: Ipsos MRBI, Netquest
June 15, 2016
Research papers
Brand activation... the good, the bad and the ugly
On an average 40% of BTL investments go to waste if brand activation initiatives are not monitored on a regular basis. Marketers should be able to identify the Good, the Bad and the Ugly among all their activation programs. There was no performance...
Catalogue: MENAP Forum 2016: From Transformation To Activation
Authors: Ahmer Rasheed, Adil Jamil
June 15, 2016
Videos
The best and fairest ways to measure Twitter ROI
The aim of the presentation is to analyse the best way to measure the Twitter advertising ROI.
Catalogue: Seminar 2016: Media Return on Investment
Author: Nathaniel Greywoode
June 15, 2016
Videos
