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Videos

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Pete Cape, Ron Gailey, Stephen Phillips
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
June 15, 2015
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Citation

Cape, Gailey and Phillips (2015a, June 15). Coca-Cola's agile research adventure. ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/coca-cola-s-agile-research-adventure


Videos

Ceremony: Best Paper Award APAC 2015

Best paper award winner APAC Conference 2015: The emergence of "I" in Indonesia.

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Finn Raben, Monica Cravenetya, Satish Pai
June 15, 2015
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Citation

Raben, Cravenetya and Pai (2015a, June 15). Ceremony: Best Paper Award APAC 2015. ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/best-paper-award-apac-2015


Videos

The economics of revelation

The world has developed an insatiable hunger for sharing life's mini-milestones, for measuring interactions, for tweaking messages based on real-time feedback. We no longer want to hide our thoughts in diaries but cast them into a digital ether where...

Catalogue: Congress 2015: Revelations
Author: Susan Hayes Culleton
June 15, 2015
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Citation

Hayes Culleton, S. (2015a, June 15). The economics of revelation. ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/the-economics-of-revelation


Videos

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
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Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia


Videos

Mobile messaging apps: 800+ million captive consumers for real time insight

MMR Research & MobileMeasure Consulting partnered together to understand the research impact of messaging mobile apps in China. The study helped us understand how WeChat & other instant messaging apps can provide a cost-effective and fast...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Mark Sismey, Navin Williams, Pippa Bailey, Simon Harris, Siobhan Churchill
Company: MMR Research Worldwide Ltd
June 15, 2015
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Citation

Sismey, Williams, Bailey, Harris and Churchill (2015a, June 15). Mobile messaging apps: 800+ million captive consumers for real time insight. ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/mobile-messaging-apps-800-million-captive-consumers-for-real-time-insight-


Videos

Moving boldly into the future

A look at how qualitative market research is advancing via technology

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dan Foreman, Kyle Henderson
June 15, 2015
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Citation

Foreman and Henderson (2015a, June 15). Moving boldly into the future. ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/moving-boldly-into-the-future


Videos

Reinventing convenience store food

Halfway through implementing the research recommendations, 7-Eleven has already achieved +17% gross profit, +25% sales volume, and +18% sales value for Food on the Go (FotG). Brand image also improved significantly and the first new-design store...

Catalogue: Congress 2015: Revelations
Authors: Alyssa Milton, John Berenyi
June 15, 2015
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Citation

Milton and Berenyi (2015a, June 15). Reinventing convenience store food. ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/reinventing-convenience-store-food


Videos

Riders on the storm

Al-Futtaim Automotive Group needed strategic inputs on automotive market development in UAE and potential growth opportunities across key business lines: passenger cars, bikes, trucks & buses, industrial & construction equipment. With this in mind,...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Bharati Dixit, Tarun Sinhal, Anish Pandit, Fadi Chivi, Munir Al Omari, Samir Jha, Stuart Tyre, Sukhdev Singh
June 15, 2015
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Citation

Dixit et al. (2015a, June 15). Riders on the storm. ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/riders-on-the-storm


Videos

Face to face but not eye to eye

The respondent of yesterday answered the phone, gave their time, and we were grateful. Today’s panellist is paid for their views and we often mistrust their motives and data. What of tomorrow’s respondent? They will be on a mobile device...

Catalogue: Congress 2015: Revelations
Authors: Pete Cape, Andrew Moffatt
June 15, 2015
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Citation

Cape and Moffatt (2015a, June 15). Face to face but not eye to eye. ANA - ESOMAR. Retrieved April 25, 2026, from


https://ana.esomar.org/documents/face-to-face-but-not-eye-to-eye-8447