Abstract:

Al-Futtaim Automotive Group needed strategic inputs on automotive market development in UAE and potential growth opportunities across key business lines: passenger cars, bikes, trucks & buses, industrial & construction equipment. With this in mind, their internal MR division, GMR, in collaboration with AMRB, designed an elaborate study incorporating various phases of secondary and primary research. While the information collected was vast, it was all integrated into an online interactive multi-layered map, which could provide variety of information on a single interface. This paper showcases how large volume of information was integrated into one interactive tool, which became an invaluable asset for the client in meeting their strategic as well as tactical decision-making requirements.