Abstract:
Al-Futtaim Automotive Group needed strategic inputs on automotive market development in UAE and potential growth opportunities across key business lines: passenger cars, bikes, trucks & buses, industrial & construction equipment. With this in mind, their internal MR division, GMR, in collaboration with AMRB, designed an elaborate study incorporating various phases of secondary and primary research. While the information collected was vast, it was all integrated into an online interactive multi-layered map, which could provide variety of information on a single interface. This paper showcases how large volume of information was integrated into one interactive tool, which became an invaluable asset for the client in meeting their strategic as well as tactical decision-making requirements.
Research Papers
The showroom process
Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Author: Reg van Steen
 
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Research Papers
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Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: Muthukumaran Swaminathan
 
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Research Reports
Qualitative research on young people setting up home
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
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