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Videos
Watch, play, live
We want to share with the audience our findings regarding how important sports are to peopleâs lives; How the way that people engage with sports has evolved from a simple "match watchedâ for one or two hours, to a more participative way of...
Catalogue: Latin America 2014: Accelerating Growth
Authors: Cynthia Rivera, Karina Besprosvan
June 15, 2014
Videos
The client experience
This session highlights the client's experience on how to run a B2B market research department; participants will come away with a better understanding of the needs and requirements of clients in terms of insights, as well as client's top...
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Janet Ziffer
June 15, 2014
Videos
Happy shoppers
A key question for Asian retailers is the degree to which 'soft factors', such as shopper reactions to branding or in-store experiences, impacts satisfaction and shopper spend. In Indonesia, answering this question is complicated by the respondent's...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Alastair Gordon, Mamik Leonardo, Dwinarizki Setyorini, Farquhar Stirling
Company: Deka Marketing Research
June 15, 2014
Videos
In search of hope
This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher winner 2011) and Rajna Rajan (ESOMAR Young Researcher finalist 2012) join hands to explore what...
Catalogue: Congress 2014: What Inspires?
Authors: Preriit Souda, Rajna Rajan
Company: KANTAR TNS Malaysia
June 15, 2014
Videos
Context hacks and emotional packs
Now we know people make decisions using fast, intuitive System 1 thinking, how can we change research to reflect these decisions? Technology permits us to observe behaviour more easily but how does research test new-to-market products while staying...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Tom Ewing
June 15, 2014
Videos
Dance, health, hormones and thinking
Learn from a range of academic research which shows that moving our body in particular ways can have a profound effect on our well-being, health and happiness. Different types of body movement have also been found to influence the way we think and...
Catalogue: Global Qualitative 2014: Research Renaissance
Author: Peter Lovatt
June 15, 2014
Videos
Data synergy
Phones, tablets, phablets, Google glass and passive measurement technologies produce an immense amount of data from geo-location to in-the-moment information exchange, representing potential research gold. While vast in amount, in and of itself,...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Guy Rolfe, Richard Blades, Colin Strong, Gawain Morrison, Frits van der Schaaf
Company: KANTAR TNS Malaysia
June 15, 2014
Videos
