Resources Library by ANA

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications

Author: Niels Schillewaert

August 14, 2020

A guide to certifying to ISO 20252 for Market Research

The overriding objective of ISO/TC 225 is to maintain, and keep up to date, a single, comprehensive quality standard that sets out guidance and requirements directly relating to the way in which market, opinion and social research (MOSR)...

Catalogue: ESOMAR Publications

Author: ESOMAR B.V.

August 12, 2020

Go from good to great with critical thinking skills

Critical thinking is a soft skill that can give researchers a leg up by driving thinking to be more disciplined and active. Strong critical thinking skills can help throughout the research process, from defining the problem to the presentation of the...

Catalogue: Webinars 2020

Author: Susan Frede

August 5, 2020

How to measure brand purpose at the speed of culture

In a time of crisis, Brand Purpose has taken center stage. Value-driven consumers are demanding that brands get off the sidelines and answer the question: How are you making the world a better place?The challenge: you can't manage what you can't...

Catalogue: Webinars 2020

Authors: Rishad Tobaccowala, Rob Key

Company: Converseon

July 30, 2020

Leveraging storytelling in a digital world

We are like fish and stories are the water we swim in without ever even thinking about it. So spend an hour with a master teacher, Prof. Richard Krevolin, and start thinking about the stories you are telling.Prof. Krevolin will take us on a...

Catalogue: Webinars 2020

Authors: Richard Krevolin, Dinesh Ramchandani, Anila Shrivastava

July 17, 2020

Theory and back again: A researcher's tale

Join Zontziry 'Z' Johnson of Zappi for a presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization's efforts...

Catalogue: Webinars 2020

Authors: Jeffrey Henning, Zontziry Johnson, Angela Canin

Company: ZappiStore

July 8, 2020

Brazil at Home 2020

Join us to explore how the Brazilan market is reacting to the current pandemic while unveiling significant insights from a multi-brands case study conducted by tech-innovator eCGlobal.What learnings can you expect from this session:- Myth vs....

Catalogue: ESOMAR TV: Brazil at Home 2020

Authors: Adriana Rocha, Alain Mizrahi, Alfonso Regalado, Gustavo Majerowicz, Alessandra Frisso, Cintia Corrales, Duilio Novaes

July 2, 2020

The new rules of advertising and branding in the post-COVID era

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020

Authors: Alina Serbanica, Loredana Iacob, Veronica Ungureanu, Andra Constantinescu, Victor Rotariu, Steliana Ifrim

July 2, 2020

From tears & fears, when do we get to cheers?

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020

Authors: Alina Serbanica, Roxana Baciu, Ioana Bobe, Denisa Apreutesei, Andrei Elvadeanu, Ioan Simu, Steliana Ifrim

July 1, 2020