Abstract:

Join us to explore how the Brazilan market is reacting to the current pandemic while unveiling significant insights from a multi-brands case study conducted by tech-innovator eCGlobal.

What learnings can you expect from this session:

- Myth vs. Reality: Demystifying the current market research industry context in Brazil due COVID-19 by ABEP

- Researcher Radiography: analyzing the situation and vulnerability of the researcher, challenges and opportunities by ASBPM

- Collective Positive Catharsis- from Brazil to LATAM to the world! An exchange of views and pragmatic recommendations moderated by ESOMAR

- Case Study: Consumer Journey in a Cross-Platform Marketing Ecosystem.