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Brazil at Home 2020

Date of publication: July 2, 2020

Catalogue: ESOMAR TV: Brazil at Home 2020

Authors: Adriana Rocha, Alain Mizrahi, Alfonso Regalado, Gustavo Majerowicz, Alessandra Frisso, Cintia Corrales, Duilio Novaes

Abstract:

Join us to explore how the Brazilan market is reacting to the current pandemic while unveiling significant insights from a multi-brands case study conducted by tech-innovator eCGlobal.

What learnings can you expect from this session:


- Myth vs. Reality: Demystifying the current market research industry context in Brazil due COVID-19 by ABEP


- Researcher Radiography: analyzing the situation and vulnerability of the researcher, challenges and opportunities by ASBPM


- Collective Positive Catharsis- from Brazil to LATAM to the world! An exchange of views and pragmatic recommendations moderated by ESOMAR


- Case Study: Consumer Journey in a Cross-Platform Marketing Ecosystem.

Adriana Rocha

Author

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Alain Mizrahi

Author

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Alfonso Regalado

Author

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Gustavo Majerowicz

Author

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Alessandra Frisso

Author

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Cintia Corrales

Author

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Duilio Novaes

Author

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