Resources Library by ANA

Station investment

The paper describes the methods used, and results obtained, in a study of passenger priorities for improvements at rail stations. The Dutch Railways (Nederlandse Spoorwegen) are constantly seeking to upgrade their services and facilities in an...

Catalogue: ESOMAR Congress 1987

Authors: Geoff Copley, A. Bouma, E. de Graaf

June 15, 1987

Tracking doctor attitudes in an attempt to help forecast new product performance

This paper describes the development of using Medilink's General Practitioner panel to track attitudes and prescribing intentions over time and using the data derived as a basis for forecasting new product performance. Medilink's 'on-line',...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: Peter Barton, Terry Hardy

Company: GSK

June 15, 1987

Telematics at the service of marketing

Today, the search for efficiency and productivity has taken on new forms. For equal technical and financial attitudes and potentials, this competition is hereinafter based on new criteria: the quality of the data-transmission and the service offered...

Catalogue: Seminar 1987: Strategies For Service Management

Authors: Philippe Dorey, Jean-Louis Laborie

Company: KANTAR TNS Malaysia

June 15, 1987

Dilemmas and decision criteria of a research buyer

The paper begins with an overview of the Arab World and some of its main characteristics, followed by a review of research suppliers operating in the Arab World and available research services. On this background the paper enumerates and discusses a...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Erik G. Kristoffersen

June 15, 1987

The measurement of sales of animal health and veterinary products in Europe

My paper starts with a brief description of EFPIA, which was established in 1977 to represent the pharmaceutical industry in W. Europe and refers to its changing role in the animal health field within the past year. It consists of sixteen...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: John W. Prior

June 15, 1987

Aditorial dreams experience made with testing of programs and "aditorials"

Under the theme "Tools for effectiveness" this presentation is going to demonstrate in which way new forms of programming and aditorials can be rated in a quantitative as well as qualitative way. The so called "aditorials" are TV-programs with an...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Karl Georg Musiol

Company: GfK

June 15, 1987

Brand/market models in the marketing decision process

This paper outlines the improved use of consumer panel data for marketing decisions by condensing them into quantified mathematical models describing the purchasing behaviour of consumers.

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Manfred Müller

Company: Unilever

June 15, 1987

Recent developments in media research

Within the last 5 years a whole range of research methods, data processing systems and communication techniques, available from various sources and countries, have been designed or duly acquired, and carefully Implemented in the Arab World,...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Sami Raffoul

June 15, 1987

Relearning customer service at the U.S. auto dealer

The consumer has ambivalent feelings about the new car dealer, who has long been protected by the exclusive franchise system. In the U.S. market there are signs that the dealer franchise system is already undergoing a revolution, caused by changes in...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Philip Wade

Company: JD Power

June 15, 1987