Resources Library by ANA

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964

Author: Yves Fournis

June 15, 1964

Market research and management decisions

This paper is concerned with management decisions about marketing in the consumer goods industries; and particularly with non-durables (e.g. food, drink, tobacco, household necessities) which account for a large share of total marketing activity in...

Catalogue: ESOMAR Congress 1964

Author: N. J. Squirrell

Company: Procter & Gamble

June 15, 1964

Significativity of the persuasion degree in the judgements expressed in the interviewing process, and a procedure for measuring it

The problem of evaluating judgements obtained by questioning is an open one. If such Judgements are to be used as a basis for market policy decisions, we must be certain they are valid. They must be differentiated and analysed. This should be based...

Catalogue: ESOMAR Congress 1964

Author: Herbert Flögel

June 15, 1964

The application of "psychological ironmongery" to commercial problems

I should like to talk about another long established piece of psychological ironmongery that seems to offer a possibility of measuring, in the field of commercial research, meaningful responses to sensory stimuli. This is the psychogalvano-meter, an...

Catalogue: ESOMAR Congress 1964

Authors: John M. Caffyn, N. A. Brown

June 15, 1964

Distribution surveys about food-stuffs

During the last ten years, the use of method sf sampling surveys has seen a marked development in more and more various branches: - General socio-economical surveys; - Consumer behaviour surveys; - Public opinion surveys; - Product tests; - Customers...

Catalogue: ESOMAR Congress 1964

Author: Philippe Baur

Company: KANTAR TNS Malaysia

June 15, 1964

Limits and value of forecasts by statistic-mathematical approach

In our work as industrial surveyors particularly concerned with the chemical field, we have often to face discussions about two main subjects, which, although - in our opinion - covering the chemical branch, may also occur to most of the market...

Catalogue: ESOMAR Congress 1964

Author: Iginio Lagioni

June 15, 1964

Study of a previsional model for industrial good demand

Italian demand of ball-bearings has been examined considering first setting demand apart from replacement demand. We assume as: First-setting demand s that part, part of total consumption of ball-bearing destined to industries producing goods in...

Catalogue: ESOMAR Congress 1964

Author: Gian Mario Rossignolo

June 15, 1964

The years's work

Report of the years' work for the years 1963-1964.

Catalogue: ESOMAR Yearbook 1963-1964

Author: Jan van Rees

June 15, 1964

Studies in readership

This study is of very much wider interest than the title might suggest. Although the study was in fact a critical investigation of the methods currently used in the National Readership Survey conducted in the United Kingdom by the Institute of...

Catalogue: ESOMAR Yearbook 1962-1963

Author: ESOMAR B.V.

August 1, 1963