Resources Library by ANA

A practical guide to survey research in East Europe and The USSR

This paper presents a synthesis of the BBC World Service's experience over the past two or three years in conducting quantitative research in Eastern Europe. The focus is not on any one of the dozen or so surveys which we have done in the region, but...

Catalogue: Conference 1991: International Marketing Research

Author: David Ostry

Company: British Broadcasting Corporation (BBC)

June 15, 1991

Europe 1990

In 1969 Reader's Digest conducted a study of the economic and social life of sixteen countries across Europe. The results were published in 1970 under the title of "A Survey of Europe Today". With the advent of the Single European market, the company...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Edward W. Whitley, Malcom R. Mather, Wendy L. Bunning

June 15, 1991

Changes with the over 50's lead to changes in society and economy in the next three decades

In the world of the over 50s marketing research has to play the part of a scout in finding new product concepts and services. As we learn from biographers, during the course of his life a person changes his values and personal needs which lead...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Wolfgang Hesse

June 15, 1991

The scent and the marketing mix

This is a report on two recent exploratory studies in which these questions were addressed. Other aspects of one of these have previously been reported elsewhere, but not the data presented here. In view of the limited size and the non-representative...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Authors: J. Stephan Jeilinek, B. Olias du Bosque, J. Gschwind, Bernd Schubert, Andreas Scharf

Company: Procter & Gamble

June 15, 1991

Use of PC software in conducting ACA and modelling the results

Markets are increasingly dynamic: the conditions which obtained when research was commissioned may no longer obtain when the findings are delivered. Appropriate research techniques harnessed to the ever increasing power of the personal computer allow...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: David Adams

June 15, 1991

Using research for broadcasting decisions

This paper describes research done on behalf of a leading late night British news and current affairs programme, Newsnight. The editor was concerned about the ten-year-old programme's current status in the changing climate of news and current affairs...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Authors: Moira Bovill, Mike Smith

Company: British Broadcasting Corporation (BBC)

June 15, 1991

The multiplier effect

In the past our Company was part of the international network of publishers experimenting the Multiplying the Media Effect Research Programme. In Italy, as with all the countries where these experiments were carried out, the results substantially...

Catalogue: Seminar 1991: Publishing For An Optimal Product

Authors: Arnaldo Aisa, Luisa Pogliana

June 15, 1991

The social psychological basis of individualisation in consumer lifestyles and demand

Individualism in Western countries has come about through psychological and socio-cultural factors: human needs for a separate, distinctive identity in comparison with others. This requires secure attachments and core group affiliations, on top of...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Author: Alan Branthwaite

Company: KANTAR TNS Malaysia

June 15, 1991

Duty free

This research programme was carried out with a marketing, not a technical, objective. In a situation where multinational throngs of travellers mill around together in the duty-free environment, it was imperative to find ways of directing products at...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Authors: Diana Hardie, Margaret Holmes

June 15, 1991