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Research papers

Using the real behaviour behind Big Data to improve participant quality

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Catalogue: Fusion 2019
Authors: Patrick Fagan, Hugh Carling
Company: Liveminds
November 10, 2019
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Citation

Fagan and Carling (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality


Research papers

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Authors: Colleen Ryan, Jane O'Loughlin
Company: TRA
November 10, 2019
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Citation

Ryan and O'Loughlin (2019a, November 10). The ultimate wicked problem. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/the-ultimate-wicked-problem


Research papers

Big Data big debate

How do you handle more than 5 million verbatims and creative proposals in just two weeks?

Catalogue: Fusion 2019
Author: Bruno Jeanbart
Company: OpinionWay
November 10, 2019
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Citation

Jeanbart, B. (2019a, November 10). Big Data big debate. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/big-data-big-debate


Research papers

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019
Authors: Marcel Slavenburg, Judith Suttrup, Samantha Bond
Company: SKIM
November 10, 2019
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Citation

Slavenburg, Suttrup and Bond (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/can-machines-be-emotional-


Research papers

A ton of data and an ounce of emotion

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}It takes not only data to optimize CRM communication strategy. To create communication appealing to humans, Human Centered Design approach is the obligatory roadmap. Importance of data is...

Catalogue: Fusion 2019
Authors: Leszek Haba, Piotr Idzik
Company: MASMI
November 10, 2019
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Citation

Haba and Idzik (2019a, November 10). A ton of data and an ounce of emotion. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/a-ton-of-data-and-an-ounce-of-emotion


Research papers

Visual focus: Better focus groups thanks to smartphones

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Why not make use of smartphones during focus groups instead of forbidding them? Within traditional focus groups, verbal communication is leading. We, as moderators, perceive smartphones as...

Catalogue: Fusion 2019
Authors: Margré Nijkamp, Roos Thijssen
Company: Motivaction International B.V.
November 10, 2019
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Citation

Nijkamp and Thijssen (2019a, November 10). Visual focus: Better focus groups thanks to smartphones. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/visual-focus-better-focus-groups-thanks-to-smartphones


Research papers

Trends change, motivations do not

How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.

Catalogue: Fusion 2019
Authors: Ezgi Akpinar, Serkan Ceran, Ilker Sermen, Merve Yigit Yontar
Companies: Ipsos MRBI, The Coca-Cola Company
November 10, 2019
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Citation

Akpinar, Ceran, Sermen and Yontar (2019a, November 10). Trends change, motivations do not. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/trends-change-motivations-do-not


Research papers

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019
Authors: Jeffrey Mercer, Marian Anderson
Company: Microsoft
November 10, 2019
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Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/enabling-digital-transformation


Research papers

Building a bridge between UX and analysts

Striking meaningful conversations with analytics. In companies where analytics resources are scarce, how can user researchers start to have meaningful conversations with analysts in order to work on impactful research together?

Catalogue: Fusion 2019
Author: Paula Herrera
Company: GetYourGuide
November 10, 2019
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Citation

Herrera, P. (2019a, November 10). Building a bridge between UX and analysts. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/building-a-bridge-between-ux-and-analysts