Resources Library by ANA

Facing the Internet landscape changes

The recent dynamic developments in technology have led to a shift in online media consumption and consumer behaviour patterns. It is clear that markets need measurement that can provide data on internet-users’ behaviours with different types of...

Catalogue: CEE Research Forum 2014: East Connection

Author: Lauris Lietavietis

June 15, 2013

The Award ceremony

Presentation of the ESOMAR awards from Dan Foreman, ESOMAR President and Finn Raben, ESOMAR Director General.The Congress Awards are divided in three categories:-Best Case History-Best Methodological Paper-Best Paper Overall (The Fernanda Monti...

Catalogue: Congress 2013: Think Big

Authors: Finn Raben, Dan Foreman

June 15, 2013

The flow of enthusiasm in music

An artist experiences enthusiasm on different levels. They are inspired, jam with fellow musicians and at some point, a crowd goes wild. Rijn Vogelaar and James Whelligan talk about these three moments of enthusiasm: The Flame (inspiration), The Flow...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Jamie Whelligan, Rijn Vogelaar

June 15, 2013

Communicating on early childhood development

Designing communications campaigns in social marketing is a very complex endeavour. In our case, we sought to see how to communicate to parents of infants that they need to, and can do, more to ensure their child grows up to their full potential. How...

Catalogue: Congress 2013: Think Big

Authors: Christian Bourque, François Lagarde

Company: Leger

June 15, 2013

Silver age in CEE

?eská spo?itelna wanted to understand the lifestyles of people over 50 years old, including what segments can be found in their age group as well as what is typical for them. The micro-segmentation and ethnography study we consequently conducted...

Catalogue: CEE Research Forum 2014: East Connection

Authors: Lenka Koreková, Petr Kubánek

Company: KANTAR TNS Malaysia

March 24, 2013

A ton of data and an ounce of emotion

Don't stop in the middle of the road by analyzing data only! Don't be an android as your customers are not. Enhance your data analytics with your customers' emotions understanding. That helps to reveal surprising insights.

Catalogue: Fusion 2019

Authors: Leszek Haba, Piotr Idzik

Company: MASMI

November 10, 2012

Emerging middle class in Russia

This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country. The findings presented are based on the results of qualitative research undertaken in the alcoholic...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marina Simakova, Ioannis Kavounis

June 15, 2012

What markets to enter when informing a global market strategy?

Global market strategy requires that one know which markets to enter, and when to enter. This presentation describes a case study in global and eastern European markets where markets were clustered on the basis of cultural and behavioral factors, and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jeffrey Hunter

June 15, 2012

From the global stage to the CEE Reality

Panel discussion

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marta Hoffmann, Marcin Rzepka, Robert Pinter

Companies: KANTAR TNS Malaysia, Ipsos MRBI

June 15, 2012