Abstract:

The recent dynamic developments in technology have led to a shift in online media consumption and consumer behaviour patterns. It is clear that markets need measurement that can provide data on internet-users’ behaviours with different types of content, on different types of devices, as well as duplication among the types of content and devices. Gemius, facing this challenge, developed the concept of multi-platform measurement that is currently being implemented on selected markets where Gemius conducts its gemiusAudience research. In this presentation, Lauris Lietavietis, Audience Research Director at Gemius, will show the outcomes of these tests in chosen markets.