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Research reports

ESOMAR Annual Market Study 1998

This report, that covers the 1998 market statistics, is the eleventh published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives and other...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1999
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Citation

B.V., E. (1999a, September 01). ESOMAR Annual Market Study 1998. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-1998


Research reports

Towards global guidelines for television audience measurement

This document has, therefore, been designed to answer the many needs of a wide variety of user groups. Directed towards the whole of the international community, it endeavours to recognise both similarities and differences which exist across national...

Catalogue: ESOMAR Codes And Guidelines
Author: Audience Research Methods (ARM) Group
September 1, 1999
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Citation

Group, A. (1999a, September 01). Towards global guidelines for television audience measurement . ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/towards-global-guidelines-for-television-audience-measurement-


Research reports

50 ESOMAR

In September 1997 ESOMAR celebrates both its 50th Congress and the start of its 50th anniversary year. This would seem the appropriate time to review the changes that have taken place in the world of marketing research, and the way in which ESOMAR...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
September 1, 1998
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Citation

B.V., E. (1998a, September 01). 50 ESOMAR. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/50-esomar


Research reports

ESOMAR Annual Market Study 1997

This report, that covers the 1997 market statistics, is the twelfth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1998
×

Citation

B.V., E. (1998a, September 01). ESOMAR Annual Market Study 1997. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-1997


Research reports

ESOMAR 1997 report in radio audience measurement in Europe

The purpose of this ESOMAR 1997 report on radio audience measurement in Europe is to supply a comprehensive overview of national practice across Europe. In total, the ESOMAR report includes 42 surveys from 30 countries.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). ESOMAR 1997 report in radio audience measurement in Europe. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/esomar-1997-report-in-radio-audience-measurement-in-europe


Research reports

Standard demographic classification

The objective of this guideline is to aid researchers and research users in the field of international research. It endeavours to provide a pragmatic guide and advice to those wishing to apply the ESOMAR Social Grade in everyday research and forms a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). Standard demographic classification. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/standard-demographic-classification


Research reports

ESOMAR Annual Market Study 1996

This report, that covers the 1996 market statistics, is the ninth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1997
×

Citation

B.V., E. (1997a, September 01). ESOMAR Annual Market Study 1996. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-1996


Research reports

Pharmaceutical marketing research (German)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
March 2, 1997
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Citation

B.V., E. (1997a, March 02). Pharmaceutical marketing research (German). ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-german-


Research reports

Readership measurement in Europe 1996

The purpose of the ESOMAR 1996 report on newspaper and magazine readership measurement in Europe is to supply further information about the state of play in other countries. It is more or less a repeat of the ESOMAR 1994 report on newspaper and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1996
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Citation

B.V., E. (1996a, September 01). Readership measurement in Europe 1996. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/readership-measurement-in-europe