Abstract:

This report, that covers the 1996 market statistics, is the ninth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives and other informed sources. As the previous years, we have concentrated mainly on the research market in Europe, including not only the 15 Member States of the EU, but also the country in Eastern Europe, together with Russia, which are now developing significant market research business.