Resources Library by ANA

Weblogs and the quest for trendsetters

Trendsetters' habits and behavior form the mass culture and help forecast the overall tendencies of market development. This presentation reviews the methods of revealing and studying trendsetters.The presenter analyzes current approaches toward the...

Catalogue: Consumer Insights 2005

Author: Serguie Cheikhetov

November 15, 2005

Global brands and youth activism

Anti-globalisation thinking is strong across Europe, especially in France and Germany. This presentation explores how anti-globalisation thinking affects younger consumers, an important market for brand owners across a wide spectrum of products and...

Catalogue: Consumer Insights 2005

Authors: Béatrice Maccario, Marie-Agathe Nicoli

November 15, 2005

The holistic approach

Qualitative research that follows a holistic model, emphasizing the importance of the whole while simultaneously acknowledging the vital interdependence of its parts, reaps the best results.How companies and their research partners can obtain the...

Catalogue: Consumer Insights 2005

Authors: Karen Hofman, Christine Blache

November 15, 2005

The Turkish elephant

The presenters will briefly introduce the external realities of Turkey today as dictated by recent history, economics and demographics. The most relevant sets of dichotomies that define the value-space for Turks' self-understanding will then be...

Catalogue: Consumer Insights 2005

Authors: Mads Stenbjerre, Mahan Dogrusöz

Company: GfK

November 15, 2005

Food for thought

This presentation provides a cross-cultural view of the interaction between popular culture and dietary habits.Focusing on American foods eaten in Italy and Italian foods eaten in the United States, the presenters examine the complex web of customs,...

Catalogue: Consumer Insights 2005

Authors: Hy Mariampolski, Sharon Wolf, Luigi Toiati

Companies: QualiData Research Inc., Focus S.r.L.

November 15, 2005

The real usage of neuro linguistic programming

While the use of NLP (Neuro Linguistic Programming) in research has been spoken about often, it has not been fully examined as a practical tool for decoding marketing problems and respondent responses to questions.NLP has substantially more to offer...

Catalogue: Consumer Insights 2005

Author: Neil McPhee

November 15, 2005

New product launches

This presentation provides a compelling case study of how a client company, faced with the significant challenge of taking a business product to the consumer sector, used market research as a critical tool to build a business case and guide a product...

Catalogue: Consumer Insights 2005

Authors: Marian Sudbury, Shizuka Pye

Companies: Mars Wrigley, Harris Interactive (Europe)

November 15, 2005

Intercultural consumer research

The presentation summarises problems of intercultural marketing research in terms of the emic - etic distinction well known in cross-cultural research.Examples show the importance to start cross-cultural marketing research from the native consumer's...

Catalogue: Consumer Insights 2005

Authors: Markus Paul, Olaf Hofmann

Company: SKOPOS

November 15, 2005

Mobile devices and consumer marketing

Mobile internet access is exploding, both in numbers of users and uses, as well as in the range of devices and technologies. This brings a unique set of new opportunities and challenges to consumer-focussed digital marketing, forcing us away from...

Catalogue: Consumer Insights 2005

Authors: Brenda Leeuwenberg, Olly Wright

November 15, 2005