Abstract:

While the use of NLP (Neuro Linguistic Programming) in research has been spoken about often, it has not been fully examined as a practical tool for decoding marketing problems and respondent responses to questions. NLP has substantially more to offer than simply the creation of a more productive exchange between people, though that is a major benefit. It has the power to provide techniques for eliciting and understanding responses, decoding advertising and communications pieces and for much greater appreciation of how people think, respond and process information.