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Weblogs and the quest for trendsetters

Date of publication: November 15, 2005

Catalogue: Consumer Insights 2005

Author: Serguie Cheikhetov

Abstract:

Trendsetters' habits and behavior form the mass culture and help forecast the overall tendencies of market development. This presentation reviews the methods of revealing and studying trendsetters. The presenter analyzes current approaches toward the studies of trendsetter category and offers new pathways and methods based on the use of the Internet and 'Live Journal' (virtual community channel) in particular.

Serguie Cheikhetov

Author

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Citation

Cheikhetov, S. (2005a, November 15). Weblogs and the quest for trendsetters. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/weblogs-and-the-quest-for-trendsetters