Back

Weblogs and the quest for trendsetters

Date of publication: November 15, 2005

Catalogue: Consumer Insights 2005

Author: Serguie Cheikhetov

Abstract:

Trendsetters' habits and behavior form the mass culture and help forecast the overall tendencies of market development. This presentation reviews the methods of revealing and studying trendsetters. The presenter analyzes current approaches toward the studies of trendsetter category and offers new pathways and methods based on the use of the Internet and 'Live Journal' (virtual community channel) in particular.

Serguie Cheikhetov

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Consumers, trends and trendsetters

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Alex Maule, Nick Head, Lizzy Moroney

 

November 28, 2004

×

Citation

Maule, Head and Moroney (2004a, November 28). Consumers, trends and trendsetters. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/consumers-trends-and-trendsetters


Research Papers

A quest for answers

Catalogue: Congress 2007: Excellence

Authors: Sarah Hamburger, Stephen Phillips

 

September 19, 2007

×

Citation

Hamburger and Phillips (2007a, September 19). A quest for answers. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/a-quest-for-answers


Research Papers

The quest for an Internet currency

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Hélène Haering, Luc-André Cormier

 

June 20, 2003

×

Citation

Haering and Cormier (2003a, June 20). The quest for an Internet currency. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-quest-for-an-internet-currency


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Cheikhetov, S. (2005a, November 15). Weblogs and the quest for trendsetters. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-quest-for-an-internet-currency