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Mobile devices and consumer marketing

Date of publication: November 15, 2005

Catalogue: Consumer Insights 2005

Authors: Brenda Leeuwenberg, Olly Wright

Abstract:

Mobile internet access is exploding, both in numbers of users and uses, as well as in the range of devices and technologies. This brings a unique set of new opportunities and challenges to consumer-focussed digital marketing, forcing us away from familiar PC-centric ways of thinking. This presentation provides a general introduction to issues faced when working with online content and services for mobile devices. It provides practical knowledge and ideas, as well as examples of leading edge mobile marketing campaigns drawn from Europe, the United States and Asia.

Brenda Leeuwenberg

Author

This is a long description of some author details.

Olly Wright

Author

This is a long description of some author details.

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Citation

Leeuwenberg and Wright (2005a, November 15). Mobile devices and consumer marketing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/mobile-devices-and-consumer-marketing