Back

The Turkish elephant

Date of publication: November 15, 2005

Catalogue: Consumer Insights 2005

Company:

Authors: Mads Stenbjerre, Mahan Dogrusöz

Abstract:

The presenters will briefly introduce the external realities of Turkey today as dictated by recent history, economics and demographics. The most relevant sets of dichotomies that define the value-space for Turks' self-understanding will then be discussed. It is in the relations to these dichotomies that Turks define themselves. Finally a series of examples of brands that have successfully bridged the gap between the extremes of Turkish consumer culture will be presented.

Mads Stenbjerre

Author

This is a long description of some author details.

Mahan Dogrusöz

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Stenbjerre and Dogrusöz (2005a, November 15). The Turkish elephant. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-turkish-elephant