The Turkish elephant

Date of publication: November 15, 2005

Abstract:

The presenters will briefly introduce the external realities of Turkey today as dictated by recent history, economics and demographics. The most relevant sets of dichotomies that define the value-space for Turks' self-understanding will then be discussed. It is in the relations to these dichotomies that Turks define themselves. Finally a series of examples of brands that have successfully bridged the gap between the extremes of Turkish consumer culture will be presented.

Mads Stenbjerre

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Mahan Dogrusöz

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