The Turkish elephant

Date of publication: November 15, 2005


The presenters will briefly introduce the external realities of Turkey today as dictated by recent history, economics and demographics. The most relevant sets of dichotomies that define the value-space for Turks' self-understanding will then be discussed. It is in the relations to these dichotomies that Turks define themselves. Finally a series of examples of brands that have successfully bridged the gap between the extremes of Turkish consumer culture will be presented.

  • PDF
  • This could also be of interest