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Research reports

12 week follow-up to Odor Eater split foot research

Combe Inc. proposes to market on a national basis inthe UK the Odor Eaters gel insole. However, beforeinitiating further progress in terms of manufacturing,it was considered necessary to submit to consumerappraisal the two primary variants....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). 12 week follow-up to Odor Eater split foot research. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/12-week-follow-up-to-odor-eater-split-foot-research


Research reports

Qualitative research on Nutty TV advertising "Vanish"

A new 30-second commercial for Nutty- "Vanishing" - has been used for a four-week burst to launch Nutty in new areas, and as a continuation of past advertising in the test areas.This research was undertaken in a 'new' area, (Lancashire) and an 'old'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research on Nutty TV advertising "Vanish". ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nutty-tv-advertising-vanish-


Research papers

Summing up

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Edward W. Whitley
December 1, 1976
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Citation

Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/summing-up


Research papers

The use of consumer panels for readership prediction

This paper will pay attention to readership prediction of new magazines based on panel data. First a short description will be given of the panel- method in general and of the way readership data are collected. This will be followed by a short...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Coen C. J. de Koning, Jan L.N. Molenaar
December 1, 1976
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Citation

de Koning and Molenaar (1976a, December 01). The use of consumer panels for readership prediction. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/the-use-of-consumer-panels-for-readership-prediction


Research reports

Qualitative research into Lucozade advertising developments

As part of the exercise to revitalize Lucozade'sadvertising, Leo Burnett has produced two new creativeconcepts. One is a testimonial approach and the otheris entitled Mr. Gloom. These were prepared as filmedstoryboards and transferred to V.C.R. for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research into Lucozade advertising developments. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments-11162


Research papers

Living with inflation

Recent rapid inflation in Britain has led to a reappraisal of their needs by newspaper readers. This has led to considerable changes in their buying habits, and consequent marked shifts in the proportions of people who buy for different reasons....

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: J. Perry, M. J. Scott
December 1, 1976
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Citation

Perry and Scott (1976a, December 01). Living with inflation. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/living-with-inflation


Research reports

Acquafresh repositioning concept evaluation

Plans have been made to relaunch Aquafresh toothpaste witha new advertising strategy. It has been agreed that theunique product form should be the basis of any supportstatement in the advertising. A number of ways of usingthe product form have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Acquafresh repositioning concept evaluation. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/acquafresh-repositioning-concept-evaluation


Research reports

Qualitative research on Cadbury's drinking chocolate storyboards

Two new storyboards - "Swimmers" and "Skier" - have beendeveloped for CDC. These approaches are intended to bedevelopments from the "Monastry" advertisement toincorporate psychological and physical warmth. RecentRadio advertising - "Vicar" and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research on Cadbury's drinking chocolate storyboards . ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-cadbury-s-drinking-chocolate-storyboards-


Research papers

Circulation control by computer based and supervision models

The need for an analytical penetration by newspaper and magazine distribution as well as the essential need for management to take an interest in entrepreneurial problems in this sphere, indeed to a higher degree than the branded article business...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: F. Schülten, Heino Stöwsand
December 1, 1976
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Citation

Schülten and Stöwsand (1976a, December 01). Circulation control by computer based and supervision models. ANA - ESOMAR. Retrieved September 29, 2025, from


https://ana.esomar.org/documents/circulation-control-by-computer-based-and-supervision-models