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Qualitative research on Nutty TV advertising "Vanish"

Date of publication: December 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A new 30-second commercial for Nutty- "Vanishing" - has been used for a four-week burst to launch Nutty in new areas, and as a continuation of past advertising in the test areas. This research was undertaken in a 'new' area, (Lancashire) and an 'old' area (Southern) at the end of their respective TV bursts of "Vanishing", with the general objective of assessing consumer reactions to Nutty and to the new commercial. 

CRAM/Peter Cooper Archive

Author

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Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1976a, December 01). Qualitative research on Nutty TV advertising "Vanish". ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nutty-tv-advertising-vanish-