Qualitative research on Nutty TV advertising "Vanish"
Abstract:
A new 30-second commercial for Nutty- "Vanishing" - has been used for a four-week burst to launch Nutty in new areas, and as a continuation of past advertising in the test areas. This research was undertaken in a 'new' area, (Lancashire) and an 'old' area (Southern) at the end of their respective TV bursts of "Vanishing", with the general objective of assessing consumer reactions to Nutty and to the new commercial.
This could also be of interest:
Research Reports
Qualitative research on Nutty
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
Research Reports
Nutty commercial research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
Research Reports
Qualitative research on Hai Karate TV advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1975
