Qualitative research on Nutty TV advertising "Vanish"

Date of publication: December 1, 1976

Abstract:

A new 30-second commercial for Nutty- "Vanishing" - has been used for a four-week burst to launch Nutty in new areas, and as a continuation of past advertising in the test areas. This research was undertaken in a 'new' area, (Lancashire) and an 'old' area (Southern) at the end of their respective TV bursts of "Vanishing", with the general objective of assessing consumer reactions to Nutty and to the new commercial. 

CRAM/Peter Cooper Archive

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