Back

Qualitative research on Cadbury's drinking chocolate storyboards

Date of publication: December 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Two new storyboards - "Swimmers" and "Skier" - have been developed for CDC. These approaches are intended to be developments from the "Monastry" advertisement to incorporate psychological and physical warmth. Recent Radio advertising - "Vicar" and "Carpet" have also been used to illustrate CDC in different settings. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Report on preliminary research on drinking chocolate

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1971

×

Citation

, C. (1971a, March 01). Report on preliminary research on drinking chocolate. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/report-on-preliminary-research-on-drinking-chocolate


Research Reports

Qualitative research on funtastic storyboards

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 3, 1971

×

Citation

, C. (1971a, January 03). Qualitative research on funtastic storyboards. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-funtastic-storyboards


Research Reports

Qualitative research on two Trust storyboards

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1970

×

Citation

, C. (1970a, September 01). Qualitative research on two Trust storyboards . ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-two-trust-storyboards-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1976a, December 01). Qualitative research on Cadbury's drinking chocolate storyboards . ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-two-trust-storyboards-