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Qualitative research on Cadbury's drinking chocolate storyboards

Date of publication: December 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Two new storyboards - "Swimmers" and "Skier" - have been developed for CDC. These approaches are intended to be developments from the "Monastry" advertisement to incorporate psychological and physical warmth. Recent Radio advertising - "Vicar" and "Carpet" have also been used to illustrate CDC in different settings. 

CRAM/Peter Cooper Archive

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1976a, December 01). Qualitative research on Cadbury's drinking chocolate storyboards . ANA - ESOMAR. Retrieved September 14, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-cadbury-s-drinking-chocolate-storyboards-