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Videos

Growing your brand through connecting the dots

Insights and strategies for different channels and touch points are usually considered in isolation... But how do these different channels and touch points influence and convert an individual shopper in the same Path to Purchase?

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Lindsay Cowan
June 6, 2018
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Citation

Cowan, L. (2018a, June 06). Growing your brand through connecting the dots. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/growing-your-brand-through-connecting-the-dots


Videos

Translating online sensation into the store

From the ambition of translating online sensation into the store, Carrefour Belgium implemented a complete omni channel approach whereby every customer should receive a suitable offer at any time, regardless of his point of contact with Carrefour....

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Bart Vandenreijt
June 6, 2018
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Citation

Vandenreijt, B. (2018a, June 06). Translating online sensation into the store. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/translating-online-sensation-into-the-store


Videos

Shopper research trends

With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Ludovic Depoortere
Company:
June 6, 2018
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Citation

Depoortere, L. (2018a, June 06). Shopper research trends. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/shopper-research-trends


Magazines

Research World (May-June 2018)

It's critically important that we engage this generation now about the value of research in society and its potential for them as a career. We need to stress its relevance, the passion that underlies it and its social importance. And, because this...

Catalogue: Research World 2018
Author: ESOMAR B.V.
June 1, 2018
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Citation

B.V., E. (2018a, June 01). Research World (May-June 2018). ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/research-world-may-june-2018-


Videos

ESOMAR update

Last update and news form the ESOMAR Council.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: ESOMAR B.V.
May 23, 2018
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Citation

B.V., E. (2018a, May 23). ESOMAR update . ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/esomar-update-


Videos

In pursuit of happiness

The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Karan Kumar, Surabhi Talwar Sekhar
May 23, 2018
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Citation

Kumar and Talwar Sekhar (2018a, May 23). In pursuit of happiness. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/in-pursuit-of-happiness-9321


Videos

Digital immersion

Augmented Reality (AR) alters a person's perception by overlaying virtual images over the real-time environment while virtual reality (VR) replaces the real-time environment with a simulated environment. Increasingly, retailers and marketers are...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Tan Li Ching, Viraj Juthani
Company: Nielsen
May 23, 2018
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Citation

Li Ching and Juthani (2018a, May 23). Digital immersion. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/digital-immersion


Videos

Insights to rebuild a B2B Business

How to rebuilt a B2B business: the Standard Chartered Commercial Banking case study.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Susan Burrell, Swami Srinivasan
May 23, 2018
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Citation

Burrell and Srinivasan (2018a, May 23). Insights to rebuild a B2B Business. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/insights-to-rebuild-a-b2b-business


Videos

Will they like it

Jon Puleston takes a look at how consumer decision making is becoming more socially influenced and the impact this is having on consumer behaviour and the potentially dramatic implications for brands.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Jon Puleston
Company: Kantar
May 23, 2018
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Citation

Puleston, J. (2018a, May 23). Will they like it. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/will-they-like-it