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Videos
The new norm for understanding retail behaviour of mobile-centric consumers
The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets become...
Catalogue: Congress 2016: #WOW
Authors: Alistair Goodman, Maria Domoslawska
June 15, 2016
Magazines
Research World (May-June 2016)
The digital revolution has transformed the way that media is provided and people are now viewing content on their TVs, tablets and mobiles. These shifts have huge implications for advertisers, media planners and research companies who all need to...
Catalogue: Research World 2016
Author: ESOMAR B.V.
June 15, 2016
Videos
The power of communication
Is communication the key to greater impact for our industry?
Catalogue: Congress 2016: #WOW
Author: Mark Uttley
June 15, 2016
Videos
The power of reflective content
James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is...
Catalogue: Congress 2016: #WOW
Authors: Aman Anand, Devika Johar, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati
June 15, 2016
Videos
Time is on our side
"How Much Time Have We Got?" is an important presentation for:-Brands who want more of consumers' time but aren't sure how to get it;-Research practitioners who want to go from lots of data to a punchy deliverable, building key stats and analysis...
Catalogue: Congress 2016: #WOW
Authors: David Benabo, Ian Wright
Company: Tapestry
June 15, 2016
Research reports
Complaints report 2015
In the course of 2015 ESOMAR received 60 complaints. We have observed a steady increase in the amount of complaints over the course of the past years. Where the amount of complaints used to be between 5 and 15 each year. This has doubled in 2014,...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2016
Videos
China on speed dial
Mobile, Social and eCommerce - why are these 3 areas developing faster in China than other countries? With more than 25 years of experience in the media communications industry in Greater China, exclusively across a number of WPP companies, Bessie...
Catalogue: Asia Pacific 2016: Get Connected!
Author: Bessie Lee
June 15, 2016
Videos
