Resources Library by ANA

Relearning customer service at the U.S. auto dealer

The consumer has ambivalent feelings about the new car dealer, who has long been protected by the exclusive franchise system. In the U.S. market there are signs that the dealer franchise system is already undergoing a revolution, caused by changes in...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Philip Wade

Company: JD Power

June 15, 1987

Do what your doctor tells you!

The paper will examine, with the help of specially prepared data, some of the potential advantages of integrating research amongst healthcare professionals (predominantly doctors and pharmacists) with more conventional consumer data. This paper...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Robert C. Blake, James J. Ryan

June 15, 1987

Interactive measurement of sales response

This paper reviews the effect of enhancing the value of a pharmaceutical panel by offering the monthly data as both printed reports and through an on-line database service. The panel, JIGSAW, has been running for some 24 months in the UK, based upon...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Roger Western, Mark Katz

June 15, 1987

Marketing and research in the Arab World

This paper aim at illustrating the challenges felt by blue chip FMCG companies in formulating their marketing mix strategies in today's Arab markets, giving examples of the question marks facing its products, pricing and promotional policies. The...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Bob Williams, Mansour Elganady

June 15, 1987

Prospective study on the future of agricultural distribution

The foreseeable changes in the agricultural world are likely to have repercussions in all sectors peripheral to agriculture and therefore on the distribution of agricultural products. We may suppose that the role of the distributor and his...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Odile Peixoto

Company: BVA Group

June 15, 1987

Market research for pricing and product positioning

This paper briefly reviews the different procedures currently used by market researchers to predict new product success. It then describes the price and positioning model currently being developed by The American Cyanamid Company in conjunction with...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Authors: Lewis H. Knickerbocker, N. Nichols

Company: Maritz Research

June 15, 1987

Marketing communication in Bangladesh

This paper describes a qualitative research project undertaken in a developing country, whose fundamental aim was to understand cultural dynamics in order to improve the marketing communication of a large multi- national company.

Catalogue: ESOMAR Congress 1987

Authors: Mary Goodyear, Janet Gruber

June 15, 1987

The use of the buy test technique to evaluate new advertising campaigns in Arab countries

In the rapidly evolving marketing environment in the Middle East, the communication process is becoming increasingly important and hence so is the need to evaluate the efficiency of an organisation's communication activities. The BUY TEST is an...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Randa Kronfli, Dafni Theophylactou

Company: MEMRB

June 15, 1987

Adapting positioning strategy to consumers' quality and value needs in service markets

NOVACTION'S PERCEPTOR SYSTEM comprises marketing models and an experience database. The models provide an analytic framework for understanding the contributions of brand positioning and marketing mix to consumers' brand preferences and purchasing...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Chris Macrae

June 15, 1987