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Videos

Ceremony: Best Representative Awards 2019

Best Representative Awards 2019 in the Emerging Markets and Developed Markets.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha
September 8, 2019

Videos

Long-term tragedy versus short-term response

The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone presented. Rwanda still has huge and immediate needs - SURF...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Will Goodhand, Sam Munderere
Company: System1 Research Ltd
September 8, 2019

Videos

The world after CAWI. Are we at the threshold of a new era of research?

This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz
September 8, 2019

Research papers

Choosing wisely?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In this paper, Ipsos MORI and client Citizens Advice Scotland showcase results from the first-ever study to demonstrate the impact and relative efficacy of different deliberative...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sara Davidson, Emma Grant McColm
Company: Ipsos MRBI
September 8, 2019

Research papers

Discovering new actionable insights with AI

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool that uses AI to mine past data and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019

Videos

Driver analysis as a gateway to advanced analytics

This interactive how-to session will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful. This Principles Express Live session is derived from the University of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Jeffrey Henning
September 8, 2019

Videos

Becoming customer obsessed at the Royal Bank of Scotland

With this presentation from the Royal Bank of Scotland, you will learn about how customer insights are helping the bank becoming 'Customer Obsessed'. 

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ian Goulding, Libby Watkinson
September 8, 2019

Videos

Experience crash test

Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test methodology is answering to oriented our future. InProcess is the inventor of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christophe Rebours, Nicolas Pochart
Company: GSK
September 8, 2019

Videos

Live lens: Getting closer to consumers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}As social communication has evolved, so has the way we connect with consumers for research. Our real-time Live Lens methodology uses familiar feedback mechanisms and allows consumers to...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ellie Inman, Emma Bennett
Company: Sky Limited
September 8, 2019