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Driver analysis as a gateway to advanced analytics

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Jeffrey Henning

Abstract:

This interactive how-to session will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful. This Principles Express Live session is derived from the University of Georgia course, Advanced Analytic Techniques.

Jeffrey Henning

Author

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Henning and Chrzan (2020a, May 20). Driver analysis as a gateway to advanced analytics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/driver-analysis-as-a-gateway-to-advanced-analytics-11414


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Origlia, Martinez and Wlasak (2001a, October 28). Advanced research solutions as a key to innovation in design . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advanced-research-solutions-as-a-key-to-innovation-in-design--5778


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Citation

Henning, J. (2019a, September 08). Driver analysis as a gateway to advanced analytics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-as-growth-driver