Resources Library by ANA

Welcome to the conference

Opening speech to the Conference from the Committee.

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: Eugene J. Kelley, Winston Wood, Kazuaki Ushikubo, Michio Torii, Ivor Shalofsky

June 15, 1983

What's happening out there?

The title of this paper is a pun on two aspects of Market Research. The first aim is to examine the way in which research in the Pharmaceutical industry differs from conventional Market/Consumer/Media research. The second aim is to to review in some...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Mark Katz

June 15, 1983

Reliability and sensitivity of research surveys

Elements of the design and operation of large scale surveys introduce sources of error not adequately dealt with in normal textbook formulae. Nevertheless, it is often possible by comparing the results of replicated surveys to arrive at objective and...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Norman L. Webb

Company: Gallup International Association

June 15, 1983

Strategic planning and visual communications

The paper seeks to demonstrate that research continues to play an important role in the development, execution, and refinement of marketing strategies made manifest through visual communication. Interest in such research appears to be growing, not...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Marlyn (Mim) Ryan

June 15, 1983

Management perspective in long range planning

I would like to address my remarks today to the evolution of long-range planning within Levi Strauss International, how we've increased our focus on strategic planning and the role that marketing research has played in the process. We all have our...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Thomas Tusher

Company: Levi Strauss & Co.

June 15, 1983

Me too and us

This paper attempts to see how market researchers can plan to make use of this third emotional image area to help sell their products. There are perhaps some consumer marketing practices from which pharmaceutical companies could learn. We try to...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Colin N. Maitland

June 15, 1983

Database system and its use for the pharmaceutical industry

For years researchers and documentarists are using online information systems to have access to R+Q work for worldwide patent and bibliographic information in their company or institution. Meanwhile there are a lot of information systems and...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Karl Venker

June 15, 1983

FARMSTAT

This paper is about the development of a series of techniques to monitor the use, by farmers, of agrochemicals and fertiliser. It describes a system which we believe to be unique, not only to Europe but to anywhere else in the world. The system...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Howard Biggs

June 15, 1983

Finding the cube route

The paper outlines the case history of Knorr seasoning cubes in Nigeria, from initial identification of an opportunity through mix development to brand launch. It examines the contribution of research, in pinpointing and evaluating possibilities,...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: David N. Aldridge, Arthur J. Shore, Michael Willey

June 15, 1983