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Research papers

Socio-cultural trends and how they affect the public's reactions to art museums

Studies conducted by COFREMCA about the frequenting of 3 big museums (Musee d'Orsay in Paris, Modern and Contemporary Art Museum of Saint Etienne and the Fontainebleau Castle) prove that the dynamics of socio- cultural change are carrier of a demand...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Benoit Roederer
June 15, 1990
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Citation

Roederer, B. (1990a, June 15). Socio-cultural trends and how they affect the public's reactions to art museums. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/socio-cultural-trends-and-how-they-affect-the-public-s-reactions-to-art-museums


Research papers

Marketing research in the decade ahead

Opening speech at the 43rd ESOMAR Marketing Research Congress by Jean-Louis Laborie.

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jean-Louis Laborie
June 15, 1990
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Citation

Laborie, J. (1990a, June 15). Marketing research in the decade ahead. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/marketing-research-in-the-decade-ahead


Research papers

New language and communication for social advertising

The goal of this paper Is to investigate social advertising in Italy as a concept (what It is, what it means, how people see it) and as communication through some examples of current advertising. It considers a qualitative research concerning the...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Cristina Nava
June 15, 1990
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Citation

Nava, C. (1990a, June 15). New language and communication for social advertising. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/new-language-and-communication-for-social-advertising


Research papers

Ernest Dichter

ERNEST DICHTER is the founder and president of Ernest Dichter Associates International, Ltd. He also founded the Institute of Motivational Research and is recognized internationally as the leading exponent and practitioner in this field. He developed...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Ernest Dichter
June 15, 1990
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Citation

Bartos and Dichter (1990a, June 15). Ernest Dichter. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/ernest-dichter


Research papers

Foreword

The Advertising Research Foundation (ARF) was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies to advance the state of the art of advertising, marketing, and media research. It is an...

Catalogue: ARF Guidelines Handbook
Author: Michael J. Naples
June 15, 1990
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Citation

Naples, M. J. (1990a, June 15). Foreword . ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/foreword-


Research papers

Turning the tables: America and Japan as market opportunities for companies of the EC

At a time when American and Japanese companies are exhibiting great interest in the new market opportunities to be found in a fully integrated EC, European companies are achieving the scale and competitive strength to seize their own opportunities...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Jacqueline Silver
June 15, 1990
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Citation

Silver, J. (1990a, June 15). Turning the tables: America and Japan as market opportunities for companies of the EC. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/turning-the-tables-america-and-japan-as-market-opportunities-for-companies-of-the-ec


Research papers

TV coverage of the 1992 Summer Olympics in Barcelona

This paper discusses the process involved in a network's acquiring the rights to telecast the Olympics and examines the role research played in NBC's decision to acquire the 1992 Summer Olympics in Barcelona. The paper will provide a brief historical...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: William S. Rubens
June 15, 1990
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Citation

Rubens, W. S. (1990a, June 15). TV coverage of the 1992 Summer Olympics in Barcelona. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/tv-coverage-of-the-1992-summer-olympics-in-barcelona


Research papers

The value of the arts: Alitalia

It has been said that a single image sums up a thousand words. Consequently Alitalia has chosen the testimony of a contemporary master of artistic communication to illustrate what it feels is evidence enough of Alitalia's relationship to the Arts....

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Tommaso Zenga, Alberto Denzler von Botha
June 15, 1990
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Citation

Zenga and Denzler von Botha (1990a, June 15). The value of the arts: Alitalia. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/the-value-of-the-arts-alitalia


Research papers

Retailing and Europe 1992

Researchers and retail companies continue to spend considerable resources on identifying geographic growth opportunities within the European Community for their retail formats. At the most general level, these are increasingly well known and...

Catalogue: Seminar 1990: Countdown to 1992
Authors: Alan Treadgold, Glenne Gibson
June 15, 1990
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Citation

Treadgold and Gibson (1990a, June 15). Retailing and Europe 1992. ANA - ESOMAR. Retrieved March 28, 2026, from


https://ana.esomar.org/documents/retailing-and-europe-1992