Resources Library by ANA

ESOMAR Annual Market Study 1995

This current report covers the 1995 market statistics. This is the eighth annual report on the statistics of the market research market complied and published by ESOMAR. As in previous years, we have concentrated mainly on the research market in...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 1996

Direct marketing and market research

Communication with customers has moved away from mass media and now the growth of direct marketing presents new challenges to market research. Some traditional market researchers show a reluctance to recognise and embrace the changes this implies....

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Tony Cowling, Peter Dray

Company: KANTAR TNS Malaysia

September 1, 1996

Time as a factor of quality of life

To be under stress, to be short of time, to be late - these are all typical expressions in modern society. We envy - and despise - those who live on Indian time, who have not any time concept, who do not know what punctuality means, and so on....

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Rudolf Bretschneider

Company: GfK

September 1, 1996

Developing a new way to monitor opinion in Europe

This paper covers the development of the Continuous Tracking Survey (CTS), a new instrument created for the European Commission to monitor public opinion in the European Union. The survey is carried out continuously using CATI and CAPI in the fifteen...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Karlheinz Reif, Roland Cayrol, Jenny Turtle

Company: CSA

September 1, 1996

Segmenting consumers world-wide

This paper presents two case histories showing how world-wide segmentation of consumers aids in new product development. The segmentation approach was originally used with sensory analysis of products, but has been expanded to concepts on a...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Howard R. Moskowitz

September 1, 1996

Online services

The paper discusses the importance of new media "online" in respect to market research and describes the problems of conducting surveys for collecting media data with the use of online services. The differences between online- and offline research...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Wolfgang Bogner

Company: Target Group GmbH

September 1, 1996

The user information system

This paper describes a new approach to data warehousing, in focusing the data warehousing solutions on the every day needs of data end- users. This new approach is called User Information System to show the difference with other Data Warehouse...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Michel Jambu

September 1, 1996

Fuzzy logic to rank attributes

The marketing research community has hitherto examined consumer behavior using mathematical models derived from non-human systems. We have adopted classifications demanding unequivocal decisions in allocating judgements to clear-cut categories such...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Akin Alyanak, Erkani Keyman

September 1, 1996

The importance of marque

Most market surveys, for reasons of cost, are generally limited to owners of cars within particular sectors; the definition generally includes people who have bought a car of the type specified in recent years. Necessarily within such a sample there...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Authors: Ken Clarke, Bob McDowell

Company: KANTAR TNS Malaysia

June 15, 1996