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ESOMAR Annual Market Study 1995

Date of publication: September 1, 1996

Catalogue: Global Market Research

Author: ESOMAR B.V.

Abstract:

This current report covers the 1995 market statistics. This is the eighth annual report on the statistics of the market research market complied and published by ESOMAR. As in previous years, we have concentrated mainly on the research market in Europe. New features are the inclusion of Russia for the first time and the expansion of the EU to 15 Member States.

ESOMAR B.V.

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

B.V., E. (1996a, September 01). ESOMAR Annual Market Study 1995. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-1995