ESOMAR Annual Market Study 1995

Date of publication: September 1, 1996

Author: ESOMAR B.V.


This current report covers the 1995 market statistics. This is the eighth annual report on the statistics of the market research market complied and published by ESOMAR. As in previous years, we have concentrated mainly on the research market in Europe. New features are the inclusion of Russia for the first time and the expansion of the EU to 15 Member States.

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