Resources Library by ANA

Panel-based mobile online research

With the growth of Internet-enabled mobile devices (mobile phones), online surveys can be carried out regardless of location or access times. This study will give an insight into the extent to which it is possible to achieve a faster response by...

Catalogue: Panel Research 2008

Authors: Otto Hellwig, Tom Wirth

Company: respondi

October 24, 2008

Analytic implications of panel data quality

This methodological case study illustrates differences in data quality resulting from different online panel recruitment methods. Survey data from two B2B online panels were compared to each other and to data collected from a phone-to-Web sample. One...

Catalogue: Panel Research 2008

Author: Bob Harlow

Company: RONIN International

October 24, 2008

Measuring the value of respondent engagement

Whilst anecdotal evidence exists, Engage and GMI's research will provide a rigorous basis for determining how best to tackle the issue of respondent engagement.How can we better engage with online respondents? What is the value of that engagement for...

Catalogue: Panel Research 2008

Authors: Deborah Sleep, Jon Puleston

Companies: Engage Research, GMI (Global Market Insite)

October 24, 2008

Turning the super tanker

A case study describing the migration of a very large continuous household panel from a postal CATI data collection methodology to an online and CATI data collection system. Topics CoveredWhy did we do it?What barriers did we have to overcome, both...

Catalogue: Panel Research 2008

Authors: Catherine Garland, Mark Van Walwyk

Company: GfK

October 24, 2008

Between random samples and online panels

Millions of dollars of advertising revenue are teetering on readership and profile estimates of how many and who reads specific daily newspapers. In this environment, how are print media and advertising mavens going to determine when or if to move to...

Catalogue: Panel Research 2008

Authors: Anne Crassweller, Donald Williams, Judy Rogers

October 24, 2008

The green shoots of technology

Recycling may have become the buzz word for liberal thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that...

Catalogue: Congress 2008: Frontiers

Author: Joe Brown

Company: Illuminas

September 26, 2008

A world of chicken flavors

During the spring and summer of 2007, Givaudan sponsored and QualiData executed a global ethnographic study to support the discovery and development of novel chicken flavors. Aiming for intensive consumer immersion at the point of flavor creation,...

Catalogue: Congress 2008: Frontiers

Authors: Michael P. Cook, Hy Mariampolski

Companies: QualiData Research Inc., Givaudan

September 26, 2008

Realism in research

All surveys inherently contain a potentially deadly flaw - the act of completing a survey does not mimic the true consumer decision-making process. The use of 3D animation helps to mitigate this limitation, giving respondents a more realistic...

Catalogue: Congress 2008: Frontiers

Authors: Michael Richarme, John V. Colias

Company: Decision Analyst, Inc.

September 26, 2008

You can't judge a book by its cover!

This paper proposes a new research technique to resolve the issue of severe acquiescence bias seen in the Middle East. It identifies the factors responsible for this problem and investigates the role played by specific aspects related to social...

Catalogue: Congress 2008: Frontiers

Authors: Arun Joshi, Sagar Tamang, Himanshu Vashisthaz

Company: Nielsen

September 26, 2008