Abstract:
Whilst anecdotal evidence exists, Engage and GMI's research will provide a rigorous basis for determining how best to tackle the issue of respondent engagement. How can we better engage with online respondents? What is the value of that engagement for the quality of research data? How can basic factors such as question wording, layout, placement as well as response mechanics from the basic to the highly animated affect: -Respondents' perception of the research process -The quality of the data captured
This could also be of interest:
Research Papers
Respondent engagement
Catalogue: Congress 2016: #WOW
Authors: Sherri Stevens, Stefan Kuegler, Jason Morris
Companies: KANTAR TNS Malaysia, Kantar
September 22, 2016
Videos
Respondent engagement
Catalogue: Congress 2016: #WOW
Authors: Sherri Stevens, Stefan Kuegler, Jason Morris
 
June 15, 2016
Respondent Engagement
Catalogue: Webinars 2022
Author: Nancy Brigham
Company: Dynata
September 29, 2022
