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Research papers

Some comments on the use of 3D and strip film

Comments and opinion of the author of the paper about the use of 3D and film strips in market research.

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Henry Charles Briant
June 15, 1955
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Citation

Briant, H. C. (1955a, June 15). Some comments on the use of 3D and strip film. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/some-comments-on-the-use-of-3d-and-strip-film


Research papers

Methodological considerations regarding marketing research for consumer durable goods

Forecasts for the demand for durable goods have been attempt- ed both by national economists, managerial economists and sample survey experts. Different methods have been tried with varying success. The national economists in trying to forecast the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Leif Holbaek-Hanssen
June 15, 1955
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Citation

Holbaek-Hanssen, L. (1955a, June 15). Methodological considerations regarding marketing research for consumer durable goods. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/methodological-considerations-regarding-marketing-research-for-consumer-durable-goods


Research papers

Fad and progress in motivation research

The following discussion will be limited to the consumer - why people buy and use a product - not only because this happens to be the field I know most about but because a good deal of the developments have been made in the field of consumer...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Herta Herzog
June 15, 1955
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Citation

Herzog, H. (1955a, June 15). Fad and progress in motivation research. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/fad-and-progress-in-motivation-research


Research papers

Service after sale and studies of market for business

Among the several possible interpretations of the subject assigned to me, I am assuming the problem to be primarily what type of service should be offered beyond the scope of the market study itself. In discussing this subject I can only provide the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Archibald Maddock Crossley
June 15, 1955
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Citation

Crossley, A. M. (1955a, June 15). Service after sale and studies of market for business. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/service-after-sale-and-studies-of-market-for-business


Research papers

The "steps-and-parts" model for polling

This paper presents a methodological theory of public opinion research which we call the "steps-and-parts" model for polling. This theory is an analysis of polling, not an analysis of opinion. It deals with the researcher's role-actions in polling...

Catalogue: ESOMAR/WAPOR Conference 1955
Authors: Stuart Carter Dodd, Chahin Turabian
June 15, 1955
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Citation

Dodd and Turabian (1955a, June 15). The "steps-and-parts" model for polling . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-steps--and-parts-model-for-polling-


Research papers

What are durable and capital goods?

For my part I feel that first I must ask the question - "What are durable and capital goods?". Obviously it is necessary to make up our mind as to the true definition before we approach the matter in any detail. Does chewing-gum find itself in the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: N. H. Pearson
June 15, 1955
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Citation

Pearson, N. H. (1955a, June 15). What are durable and capital goods?. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/what-are-durable-and-capital-goods-

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org


Research papers

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024
Authors: Mary Kyriakidi, Jane Ostler
Company: Kantar
January 1, 1970
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Citation

Kyriakidi and Ostler (1970a, January 01). What is the Blueprint for Brand Growth? . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/what-is-the-blueprint-for-brand-growth-