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Research papers

Beyond lifestyles, trends and drinks (Spanish)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Andrea Ascarrunz, Maria Alejandra Velandia Sanchez
Company: Pernod Ricard
April 4, 2018
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Citation

Ascarrunz and Sanchez (2018a, April 04). Beyond lifestyles, trends and drinks (Spanish). ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/beyond-lifestyles-trends-and-drinks-spanish-


Research papers

Brain systems and brand experiences

The consumer decision environment is changing both in macro and micro. The rhythm of these changes is incredibly fast, both in social and technological aspects and affect the way people interact, communicate and buy brands. From human understanding...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juliana Oliveira, Maria Carolina Rodrigues
Company: Ipsos MRBI
March 27, 2018
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Citation

Oliveira and Rodrigues (2018a, March 27). Brain systems and brand experiences. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/brain-systems-and-brand-experiences


Research papers

The impact of personalization at scale

This paper focuses on women's representation in advertising from a business measurement perspective and how it can impact advertising performance. Most importantly, it invites the industry to join efforts, creating solutions to make advertising more...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Isabela Aggiunti, Caio Daier, Maria Julia Rayeb
Company: Facebook
March 27, 2018
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Citation

Aggiunti, Daier and Rayeb (2018a, March 27). The impact of personalization at scale. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/the-impact-of-personalization-at-scale


Research papers

MetLife insights engine

This paper is about MetLife's journey to use activated marketing and business insights as a source of differentiation and the knowledge management platform and process that drives it. MetLife's knowledge management platform, the Insight Engine, is...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Carolina Erlich, Flynt Tuller
Company: MetLife Inc.
March 22, 2018
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Citation

Erlich and Tuller (2018a, March 22). MetLife insights engine. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/metlife-insights-engine


Research papers

Worth a thousand words

Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Ezequiel Paura, Oriol J. Bosch
Company: Netquest
March 22, 2018
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Citation

Paura and Bosch (2018a, March 22). Worth a thousand words. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/worth-a-thousand-words


Research papers

Building iconic brands

Quilmes is the classic beer brand in Argentina. In the last decade, it has been losing market share, and its affinity with consumers has been decreasing.AB Inbev has the challenge to change the trends in a mature market in which the leader is been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Federico Barallobre, Sebastian Corzo
Companies: AB InBev, Kantar
March 21, 2018
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Citation

Barallobre and Corzo (2018a, March 21). Building iconic brands. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/building-iconic-brands


Research papers

PEPFlix

Imagine this: your boss gives you the task to increase sales to each of your customers (you have 300 customers) but you only have 5 minutes to convince them. By the way, do not assume that your customers will give you their full attention during...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Javier Cohenar
Company: PepsiCo
March 21, 2018
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Citation

Cohenar, J. (2018a, March 21). PEPFlix. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/pepflix


Research papers

Performance: The "F word"

We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mariela Mociulsky, Ximena Díaz Alarcón, Eugenia Tarzibachi
Company: Trendsity SRL
March 19, 2018
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Citation

Mociulsky, Alarcón and Tarzibachi (2018a, March 19). Performance: The "F word". ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/performance-the-f-word-


Research papers

IoT and market research

The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Esteban Angel, Javier Cartagena, Jorge Andrés Mendez, Ricardo Velasquez, Maria Alejandra León
Company: Synapsis
March 19, 2018
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Citation

Angel, Cartagena, Mendez, Velasquez and León (2018a, March 19). IoT and market research. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/iot-and-market-research