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MetLife insights engine

Date of publication: March 22, 2018

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Company: MetLife Inc.

Authors: Carolina Erlich, Flynt Tuller

Abstract:

This paper is about MetLife's journey to use activated marketing and business insights as a source of differentiation and the knowledge management platform and process that drives it. MetLife's knowledge management platform, the Insight Engine, is extending the reach and value of insight across MetLife and redefining how the Marketing Sciences team works.

Carolina Erlich

Author

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Flynt Tuller

Author

This is a long description of some author details.

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Erlich and Tuller (2018a, March 22). MetLife insights engine. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/extracting-consumer-insights-from-search-engine-queries-8311