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Research papers

Comment on B. Baldrey's paper

This model is purely a financial one. To give the inputs the different departments of the company must have their own models. The advantage of the corporate financial model is to make the different departments aware of the necessity of computing the...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968
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Citation

Cavalieros, P. (1968a, November 01). Comment on B. Baldrey's paper. ANA - ESOMAR. Retrieved March 02, 2026, from


https://ana.esomar.org/documents/comment-on-b-baldrey-s-paper


Research papers

Comment on Dr. H. Steiner's paper

The group discounted to a large extent the theoretical aspects of the paper. The general line and thoroughness of the analysis was endorsed as relevant and practical. Correspondingly the distinction between descriptives versus function status of the...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
November 1, 1968
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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment on Dr. H. Steiner's paper. ANA - ESOMAR. Retrieved March 02, 2026, from


https://ana.esomar.org/documents/comment-on-dr-h-steiner-s-paper-592


Research papers

Typological analysis

Typological analysis is a very general method with a wide range of very different applications. It can be used for any study of the general form described in the introduction to this note. We have already applied it to marketing and town-planning...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: H. Bergoni
November 1, 1968
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Citation

Bergoni, H. (1968a, November 01). Typological analysis. ANA - ESOMAR. Retrieved March 02, 2026, from


https://ana.esomar.org/documents/typological-analysis


Research papers

Comment on G. K. Randall and J. F. Farmer's paper

This paper was presented and seen as two parts: a broad and intriguing first part followed by a highly specific sub-model. The group was not concerned to make spontaneous suggestions as to the treatment of the open ended topics in the first part but...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
November 1, 1968
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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment on G. K. Randall and J. F. Farmer's paper. ANA - ESOMAR. Retrieved March 02, 2026, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-f-farmer-s-paper


Research papers

Industrial marketing research

The English language distinguishes between market research and marketing research. These concepts overlap. Market research is research into the size and structure of the market. Marketing research is, moreover, research into the effect of the various...

Catalogue: The European Marketing Research Review 1968
Author: L. Bongers
August 1, 1968
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Citation

Bongers, L. (1968a, August 01). Industrial marketing research. ANA - ESOMAR. Retrieved March 02, 2026, from


https://ana.esomar.org/documents/industrial-marketing-research


Research papers

Organisation and methods in marketing research in Poland

The need for marketing research in Poland arises from the fact that, although the economy is planned, it has a monetary character. Products are manufactured as goods, that is not for the producer's own needs but for sale, while the distribution of...

Catalogue: The European Marketing Research Review 1968
Author: Andrzej Hodoly
August 1, 1968
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Citation

Hodoly, A. (1968a, August 01). Organisation and methods in marketing research in Poland. ANA - ESOMAR. Retrieved March 02, 2026, from


https://ana.esomar.org/documents/organisation-and-methods-in-marketing-research-in-poland


Research papers

The problems of operative market survey systems

Operative market surveying is an important branch of market research; it has for quite some time been so neglected that several of the methods currently applied are not sufficiently developed and, indeed, hardly proven. For this reason the standard...

Catalogue: The European Marketing Research Review 1968
Author: Ruth Weichsel
August 1, 1968
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Citation

Weichsel, R. (1968a, August 01). The problems of operative market survey systems. ANA - ESOMAR. Retrieved March 02, 2026, from


https://ana.esomar.org/documents/the-problems-of-operative-market-survey-systems


Research papers

Business cycle tests for the retail trade

The basis of the Business Cycle Tests consists in systematic selected investigations and evaluations of changes and trends in the circulation of goods as shown by the chief indicators (deliveries, stock, sales), and by the state of supply and demand...

Catalogue: The European Marketing Research Review 1968
Authors: Dagmar Pokorna, Eva Petrackova
August 1, 1968
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Citation

Pokorna and Petrackova (1968a, August 01). Business cycle tests for the retail trade. ANA - ESOMAR. Retrieved March 02, 2026, from


https://ana.esomar.org/documents/business-cycle-tests-for-the-retail-trade


Research papers

Buyer-seller relationships in market research

Insight into our behaviour and motivation both as "sellers" and "buyers" can help us produce more effective market research. It is important in doing market research that a high level of rational behaviour be maintained - and that the goals are...

Catalogue: The European Marketing Research Review 1968
Author: William Schlackman
August 1, 1968
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Citation

Schlackman, W. (1968a, August 01). Buyer-seller relationships in market research. ANA - ESOMAR. Retrieved March 02, 2026, from


https://ana.esomar.org/documents/buyer-seller-relationships-in-market-research