Resources Library by ANA

The virtual sofa

Research conducted in the United States and Europe confirms that consumers are twice as receptive to communications while they are waiting (derval, 2007). this approach is called wait marketing, because consumers consider advertising in that specific...

Catalogue: Innovate 2008

Authors: Diana Derval, Mario Menti

Companies: GMI (Global Market Insite), DervalResearch

June 16, 2008

The network of favours

Our study describes and gives insights about a consumer-driven consumer touchpoint development: the network of favours, and helps to understand why it is important to use innovative techniques to drive innovation. The study is based on a real case,...

Catalogue: Innovate 2008

Authors: Genoveva Florovits, István Kozári, Marta Hoffmann

June 16, 2008

Beyond benchmarking

How can scores from a concept tested in Germany be reliably compared with those from the same concept tested in China? Measured and true concept scores can widely vary between countries due to e.g. cultural response behavior, response styles, time...

Catalogue: Innovate 2008

Authors: Filip De Boeck, Kristof De Wulf, Annelies Verhaeghe

Company: InSites Consulting

June 16, 2008

Serious play

In light of the 3PS of Innovation Perspective, Process and Product, the focus of this paper and presentation will be two-fold: 1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for...

Catalogue: Innovate 2008

Author: J. Alyson Bryant

Company: Viacom International Media Networks

June 16, 2008

The co-creation revolution

With the advent of Web 2.0, the belief that consumers now have in their own voice, in their own creativity and in their own ability to express themselves is becoming more apparent. They clearly no longer see themselves as just passive respondents...

Catalogue: Innovate 2008

Authors: Ana C.M. Medeiros, Andrew Needham

Companies: Unilever, Face

June 16, 2008

Text analytics in market research

Due to advances in technology, natural language processing (NLP) also known as text analytics have come a long way in the past five years. Text Analytics allow market researchers to finally gain insights from the majority of data collected in...

Catalogue: Innovate 2008

Author: Tom Anderson

June 16, 2008

Building innovation

It may come as no surprise that research is seldom praised for its ability to nurture innovative ideas. We've interviewed some international and UK-based clients and creative agencies about their experiences of research in idea development, and...

Catalogue: Innovate 2008

Author: Lucy Blakemore

Company: Gravity Planning & Research Ltd

June 16, 2008

Online ideation

If the number of hits in Google is by any means a measure of importance, then, with more than 94 million hits, innovation is hot.Generation of ideas, or ideation, is a simple condition to innovation. What makes the upside-down ketchup bottle, the...

Catalogue: Innovate 2008

Authors: Luc Rens, Douwe Rademaker

June 16, 2008

Generating and testing the ideas that will smell just right!

While "brainstorming" can bind teams and build commitment to concepts, it is rarely a successful way to generate and test winning ideas. Jaroslav will relate Unilever's experience of the strengths and weaknesses of "brainstorming" within a...

Catalogue: Innovate 2008

Authors: Evert Bos, Jaroslav Cir, David Whitelam

Company: BrainJuicer

June 16, 2008