Resources Library by ANA

Shoppers at the heart of multi channel strategy

This paper analyses the current purchasing behaviour of shoppers in 14 countries and, in particular, their usage of different channels (on-line and bricks and mortar, retail channels) and the implications this has for companies to develop...

Catalogue: Retail 2007

Authors: Mark Burgess, Susanne Goller

Company: Ipsos MRBI

February 19, 2007

Actionable shopper insights

This paper outlines work done to determine the success of a new category segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques. Setting clear objectives and identifying key performance...

Catalogue: Retail 2007

Author: Neil Sangster

Company: Nielsen

February 19, 2007

Respondent authenticity

It has long been an unsolved problem of online market research conducted by means of Access panel sample surveys, that there has been no possibility to verify whether a participant in a survey is really the same who was requested to take part in the...

Catalogue: Panel Research 2007

Authors: Christoph Irmer, Bernd Wachter

Company: PSYMA GROUP AG

February 15, 2007

All you need is love

In the past, behaviour was presumed as conscious, sequential and rational, and hierarchy-of-effects (HOE) models of advertising, like AIDA, reflected this thinking.However, recent studies show that emotions and feelings are much more important.These...

Catalogue: Latin America 2006

Authors: Michael F. Cramphorn, Georgia Phillips, Ilan Lechter

Company: Add+Impact International

October 25, 2006

Engagement of the future

This presentation describes an innovative approach to brand and media planning called Brand-to-Media Engagement (B2ME) and which allows marketers and planners to measure the real levels of engagement that will result from advertising and...

Catalogue: Latin America 2006

Authors: Robert Passikoff, Charlene Weisler, Pamela J. Batalis

Company: Brand Keys, Inc.

October 20, 2006

When is perception reality?

This paper discusses the perception and reality of the concept of ease of use in the context of mobile devices amongst Brazilian, Argentinean, Mexican and Colombian consumers and retailers. Using a range of research methods, including depth...

Catalogue: Latin America 2006

Authors: Karla Costa, Philip Rhodes

October 20, 2006

Colours personality segmentation

This study approaches, in exploratory way, the use of a Segmentation system by Personality Features to understand the differences of behavior of the Brazilians regarding the acquisition of private pension funds. This type of market segmentation is...

Catalogue: Latin America 2006

Authors: Silvio Pires de Paula, Sergio Beniamino

Company: Demanda

October 20, 2006

Latin American profile, demographics and socio economic strata

Aiming to enhance the knowledge of the region with enormous potential for development and surprising diversity, the presenters have prepared an overview on the demographic profile of Latin America. A set of basic indicators has been selected (based...

Catalogue: Latin America 2006

Authors: Manuel Barberena, Norah Schmeichel, Bárbara Corrales

Companies: GfK, Pearson S.A. de C.V.

October 20, 2006

The low income consumer

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia),...

Catalogue: Latin America 2006

Author: Ana Cláudia Hernandes Fioratti

October 20, 2006