The low income consumer
Abstract:
This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia), Central America (Honduras, Nicaragua, El Salvador, Panama, Costa Rica and Puerto Rico), Brazil and Mexico. The study utilizes the new consumer segmentation devised by LatinPanel, which standardizes social economic levels (SELs) across the region. The study also assesses how this stratum behaves when shopping, the preferred shopping channel, and categories comprising the purchase basket.
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