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Colours personality segmentation

Date of publication: October 20, 2006

Catalogue: Latin America 2006

Company: Demanda

Authors: Silvio Pires de Paula, Sergio Beniamino

Abstract:

This study approaches, in exploratory way, the use of a Segmentation system by Personality Features to understand the differences of behavior of the Brazilians regarding the acquisition of private pension funds. This type of market segmentation is one of the focuses of psychographic segmentation and it is supposed beforehand the perception that many purchase behaviors and consumption cannot only be explained by differences of gender, income, age, marital status and other consumer demographic variables.

Silvio Pires de Paula

Author

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Sergio Beniamino

Author

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Research Papers

Made in Asia

Catalogue: Asia Pacific 2006

Authors: Giana Eckhardt, Sunny Hahn, Myoungwha Choi

Company: McKinsey & Company

March 19, 2006

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Citation

Eckhardt, Hahn and Choi (2006a, March 19). Made in Asia. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/made-in-asia


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Integrating qualitative methods with biometrics

Catalogue: Qualitative 2009: The Evolving Human

Authors: Rafal Ohme, Agnieszka Wnuk, Magdelena Jagielska

 

November 19, 2009

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Citation

Ohme, Wnuk and Jagielska (2009a, November 19). Integrating qualitative methods with biometrics. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/integrating-qualitative-methods-with-biometrics


Research Papers

What can tobacco addiction teach us about consumer decision making?

Catalogue: Congress 2011: Impact

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Cristina Blanco, Enrique Guarin

Company: Neurosketch

September 18, 2011

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Citation

Salgado-Montejo, Velasco, Blanco and Guarin (2011a, September 18). What can tobacco addiction teach us about consumer decision making?. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/what-can-tobacco-addiction-teach-us-about-consumer-decision-making-


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Citation

Pires de Paula and Beniamino (2006a, October 20). Colours personality segmentation. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/what-can-tobacco-addiction-teach-us-about-consumer-decision-making-