Abstract:

This paper discusses the perception and reality of the concept of ease of use in the context of mobile devices amongst Brazilian, Argentinean, Mexican and Colombian consumers and retailers. Using a range of research methods, including depth interviews and comparative qualitative usability investigations, the project sought to evaluate the hypothesis that Motorola mobile devices are more difficult to use than other mobile manufacturers by evaluating and questioning what is understood by the term ease of use and then directly comparing consumers and retailers use of different mobile devices to compare the actual experiences of those devices.