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Webinars

Set your business apart

We have access to more data than ever before, and how we deal with all this data is more important than ever. Not just to the individual or respondent behind the data, but to your consumers and clients as well.Protecting personal data and delivering...

Catalogue: Webinars 2017
Authors: Joke Ruwen, Kim Smouter-Umans, Enrique Domingo de Bias, Reg Baker, Hana Huntova
November 7, 2017
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Citation

Ruwen, Smouter-Umans, Domingo de Bias, Baker and Huntova (2017a, November 07). Set your business apart. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/set-your-business-apart


Videos

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action- a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary
Authors: Frank Buckler, Graeme Newell
November 7, 2017
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Citation

Buckler and Newell (2017a, November 07). The artificial creativity project. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/the-artificial-creativity-project-9138


Research papers

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
November 7, 2017
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Citation

Smiley and Blades (2017a, November 07). The marketing impact score. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/the-marketing-impact-score-9139


Webinars

The secret to survey success?

Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey – make it mobile and forget about connectivity. It's so 2010.Smart Market Researchers are increasing...

Catalogue: Webinars 2017
Author: Miguel Ramos
Company: Forsta
November 7, 2017
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Citation

Ramos, M. (2017a, November 07). The secret to survey success?. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/the-secret-to-survey-success-


Webinars

Customer-centric market research

In research, we tend to spend a lot of time talking about “collecting data from consumers. With this type of language, it can almost seem as if consumers are nothing more than data receptacles. Consumers are, in fact, our clients’...

Catalogue: Webinars 2017
Author: Holly DeMuro
Company: Forsta
November 7, 2017
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Citation

DeMuro, H. (2017a, November 07). Customer-centric market research. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/customer-centric-market-research


Webinars

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Webinars 2017
Author: Alexander Wheatley
Company: Kantar
November 7, 2017
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Citation

Wheatley, A. (2017a, November 07). Is shopping cultured?. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/is-shopping-cultured--9133


Research papers
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Citation

Ávila, Teixeira, Pelote and Romão (2017a, November 07). MyCourt - New paradigms in shopping centers. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/mycourt---new-paradigms-in-shopping-centers


Research papers

Big Data big impact!

How data collection and updated technology can lead to great social impact.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Maurício Moura
November 7, 2017
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Citation

Moura, M. (2017a, November 07). Big Data big impact!. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/big-data-big-impact-


Videos

Cracking New Zealand's growing student loan debt problem

In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan...

Catalogue: Congress 2017: Visionary
Authors: Keith Taylor, Jocelyn Rout
November 7, 2017
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Citation

Taylor and Rout (2017a, November 07). Cracking New Zealand's growing student loan debt problem. ANA - ESOMAR. Retrieved June 08, 2025, from


https://ana.esomar.org/documents/cracking-new-zealand-s-growing-student-loan-debt-problem-9126