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Research papers

Researching children

The survey which has prompted this paper is not a market research but a scientific study of the life of children aged 7 to 11 based not only on what the children themselves, but also on what their own parents can tell about it.

Catalogue: Seminar 1978: Researching Children
Authors: Anne-Marie Coutrot, Sylvie de la Beaumelle
October 1, 1978
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Citation

Coutrot and de la Beaumelle (1978a, October 01). Researching children. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/researching-children


Research reports

Research report into employer imagery

The aims of the research reported here were: 1. To gauge the advantages and disadvantages relatedto working locally or in Central London; 2. To assess the awareness of Dixons in relationto other local stores, namely Argos, Greens, and Foursquare;3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
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Citation

, C. (1978a, October 01). Research report into employer imagery. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/research-report-into-employer-imagery


Research papers

Testing children

The aim of this paper is to look into the possible relationship which exists between market research and product development on the one hand and the market success of newly launched products on the other. The author is going to present a case study...

Catalogue: Seminar 1978: Researching Children
Author: Gernot Schwentner
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
October 1, 1978
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Citation

Schwentner, G. (1978a, October 01). Testing children . ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/testing-children-


Research papers

The poster and children

The present qualitative study of the poster medium was commissioned by British Posters Ltd. for three main reasons; 1) British Posters Ltd. had been featuring increasing numbers of products which were directly or indirectly aimed at children; 2) The...

Catalogue: Seminar 1978: Researching Children
Authors: Sylvie Nordman, Glen Smith
October 1, 1978
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Citation

Nordman and Smith (1978a, October 01). The poster and children. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/the-poster-and-children


Research papers

Integration of methods for the effect-analysis of the television-series 'where do I belong' with children in the age-group of 10-14 years

The paper shows a research-program for evaluating a television-series of 13 editions for children between 10 -14 years about the way of living in a development country.

Catalogue: Seminar 1978: Researching Children
Authors: Arnoud J.M. Braat, Cees J. Klop
Company: GfK
October 1, 1978
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Citation

Braat and Klop (1978a, October 01). Integration of methods for the effect-analysis of the television-series 'where do I belong' with children in the age-group of 10-14 years. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/integration-of-methods-for-the-effect-analysis-of-the-television-series-where-do-i-belong-with-children-in-the-age-group-of-10-14-years


Research reports

Consumer attitudes towards butter

The agency is searching for inputs for a new campaign for Anchor and feels that the optimum route tofollow: is in identifying and exploiting a basic benefit of butter that can be used as the exclusiveproperty of Anchor. Hence, research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
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Citation

, C. (1978a, October 01). Consumer attitudes towards butter. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/consumer-attitudes-towards-butter


Research papers

The decline of the birth rate and its influence on marketing to the younger generation

This paper is intended to draw attention to the consequences of a declining birth rate, which is present in almost every industrialised country today. In drawing conclusions, one has to consider the difficulty of predicting the birth rate, i.e. the...

Catalogue: Seminar 1978: Researching Children
Author: Rolf Speetzen
October 1, 1978
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Citation

Speetzen, R. (1978a, October 01). The decline of the birth rate and its influence on marketing to the younger generation. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/the-decline-of-the-birth-rate-and-its-influence-on-marketing-to-the-younger-generation


Research papers

Experiences with two types of scales for measuring attitudes in children's market research

Two test methods for measuring attitudes will be presented after a brief survey of the methodological situation in children's market research, followed by a description of their means of application and the inherent problems.

Catalogue: Seminar 1978: Researching Children
Author: Eberhardi Lebender
October 1, 1978
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Citation

Lebender, E. (1978a, October 01). Experiences with two types of scales for measuring attitudes in children's market research. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/experiences-with-two-types-of-scales-for-measuring-attitudes-in-children-s-market-research


Research reports

Knorr quick soups: 1978/9 'quick bite' commercial

The objectives for the present research were toexplore the reactions of instant soup users to theQuick Bite commercial and ascertain whether what iscommunicated by the advertisement is in line withthe advertising objectives. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
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Citation

, C. (1978a, October 01). Knorr quick soups: 1978/9 'quick bite' commercial. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/knorr-quick-soups-1978-9-quick-bite-commercial