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Knorr quick soups: 1978/9 'quick bite' commercial

Date of publication: October 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The objectives for the present research were to explore the reactions of instant soup users to the Quick Bite commercial and ascertain whether what is communicated by the advertisement is in line with the advertising objectives. 

CRAM/Peter Cooper Archive

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Research Papers

Quick and relevant

Catalogue: Qualitative 2007

Author: Dirk Engel

 

November 12, 2007

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Citation

Engel, D. (2007a, November 12). Quick and relevant. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/quick-and-relevant


Research Papers

Quick qual manifesto

Catalogue: Fusion 2019

Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante

Company: INSITUM

November 10, 2019

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Citation

Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/quick-qual-manifesto


Videos

Quick qual manifesto

Catalogue: Fusion 2019

Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante

Company: INSITUM

November 10, 2019

×

Citation

Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/quick-qual-manifesto-10870


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Citation

, C. (1978a, October 01). Knorr quick soups: 1978/9 'quick bite' commercial. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/quick-qual-manifesto-10870