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Knorr quick soups: 1978/9 'quick bite' commercial

Date of publication: October 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The objectives for the present research were to explore the reactions of instant soup users to the Quick Bite commercial and ascertain whether what is communicated by the advertisement is in line with the advertising objectives. 

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