Knorr quick soups: 1978/9 'quick bite' commercial

Date of publication: October 1, 1978


The objectives for the present research were to explore the reactions of instant soup users to the Quick Bite commercial and ascertain whether what is communicated by the advertisement is in line with the advertising objectives. 

CRAM/Peter Cooper Archive


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Catalogue: Qualitative 2007

Author: Dirk Engel


November 12, 2007

Research Papers


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