Abstract:
The objectives for the present research were to explore the reactions of instant soup users to the Quick Bite commercial and ascertain whether what is communicated by the advertisement is in line with the advertising objectives.
Date of publication: October 1, 1978
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
Abstract:
The objectives for the present research were to explore the reactions of instant soup users to the Quick Bite commercial and ascertain whether what is communicated by the advertisement is in line with the advertising objectives.
This is a long description of some author details.
Engel, D. (2007a, November 12). Quick and relevant. ANA - ESOMAR. Retrieved October 27, 2024, from
https://ana.esomar.org/documents/quick-and-relevant
Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved October 27, 2024, from
https://ana.esomar.org/documents/quick-qual-manifesto
Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved October 27, 2024, from
https://ana.esomar.org/documents/quick-qual-manifesto-10870
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, C. (1978a, October 01). Knorr quick soups: 1978/9 'quick bite' commercial. ANA - ESOMAR. Retrieved October 27, 2024, from
https://ana.esomar.org/documents/quick-qual-manifesto-10870