Research report into employer imagery

Date of publication: October 1, 1978


The aims of the research reported here were:

1. To gauge the advantages and disadvantages related to working locally or in Central London;

2. To assess the awareness of Dixons in relation to other local stores, namely Argos, Greens, and Foursquare;

3. To assess the image of Dixons as an employer compared with the other three firms;

4. To gain some measure of awareness of Dixons job advertising, compared with the other three firms and the degree of interest it created. 

CRAM/Peter Cooper Archive


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