Research report into employer imagery
Abstract:
The aims of the research reported here were:
1. To gauge the advantages and disadvantages related to working locally or in Central London;
2. To assess the awareness of Dixons in relation to other local stores, namely Argos, Greens, and Foursquare;
3. To assess the image of Dixons as an employer compared with the other three firms;
4. To gain some measure of awareness of Dixons job advertising, compared with the other three firms and the degree of interest it created.
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