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Research reports

Attitudes towards leisure and the use of products in the area of hobbies and crafts

The aim of Black and Decker is to put together arange of products whereby people can use their creative skills, for use at home, for their ownamusement, in pursuance of an individual or collective interest. Hence research was required to define the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Attitudes towards leisure and the use of products in the area of hobbies and crafts . ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/attitudes-towards-leisure-and-the-use-of-products-in-the-area-of-hobbies-and-crafts-


Research reports

Qualitative research into instant soup development

The research was required to assess the relevance ofthese concepts to the consumer and to exploreother potential routes for development or productimprovement. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into instant soup development. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-instant-soup-development


Research papers

Control techniques in a sample survey

The analysis described in this report concerns the control techniques used in sample surveys , and is based on a ten-year experience made by field work in this area and specifically applied to the survey on the Italian Periodical Press Readership by...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Angela Amoroso, Costantino Jannacone
June 15, 1979
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Citation

Amoroso and Jannacone (1979a, June 15). Control techniques in a sample survey. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/control-techniques-in-a-sample-survey


Research papers

Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation

The aim of this paper is to sketch the structure of an insurance broking business required to work alongside a banking set-up and to be the specialist service of the bank manager in his endeavours to introduce customers to insurance. How to be...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Randle Manwaring
June 15, 1979
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Citation

Manwaring, R. (1979a, June 15). Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/selecting-developing-and-promoting-appropriate-insurance-services-for-the-current-customers-and-through-the-existing-sales-services-of-banking-organisation


Research papers

Study of the reading habits of physicians

In the course of the readership analysis of medical journals in 1977 (LA-MED 77), a number of methodical experiments were carried out in addition to the standard interview with the aim of supporting the existing methods and acquiring additional...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Dieter Müller-Veeh, Gunda Opfer
June 15, 1979
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Citation

Müller-Veeh and Opfer (1979a, June 15). Study of the reading habits of physicians . ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/study-of-the-reading-habits-of-physicians-


Research papers

Public versus private opinion

The opportunities for research in the 1980s will be much affected by changes in society. In particular, by a clash between two powerful forces: the producer bureaucracy and the new individualism. It will be a clash of values and opinions and research...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Stephen King
June 15, 1979
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Citation

King, S. (1979a, June 15). Public versus private opinion. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/public-versus-private-opinion


Research papers

Researching a complex social problem

The present paper describes a programme of research set up to aid decision-making about the potential use of advertising to combat vandalism. Starting from a review of the current state of knowledge, research was designed to fill in some of the gaps...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Sally Stainforth, Tony Twyman
June 15, 1979
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Citation

Stainforth and Twyman (1979a, June 15). Researching a complex social problem. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/researching-a-complex-social-problem


Research papers

Selling advice instead of services

In 1973 at Amro Bank started a program specifically aimed at our own customers informing them that like in a supermarket, we are delivering different (financial) services. They were invited to make use of several more services: a savings account next...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Pol Schevernels
June 15, 1979
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Citation

Schevernels, P. (1979a, June 15). Selling advice instead of services. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/selling-advice-instead-of-services


Research papers

Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks

This contribution describes a methodological test conducted by the Institut fur Demoskopie Allensbach in conjunction with Produkt+Markt, Gesellschaft fUr Marktforschung und Markefing-Planung mbH & Co. and commissioned by the Association of German...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Herbert Geiger, Edgar Erben
June 15, 1979
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Citation

Geiger and Erben (1979a, June 15). Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/methodical-test-to-probe-the-usefulness-of-surveys-bases-on-self-administered-and-phone-interviews-to-analyse-the-competition-between-local-banks