Abstract:
The research was required to assess the relevance of these concepts to the consumer and to explore other potential routes for development or product improvement.
This could also be of interest:
Research Reports
Qualitative research into packet soup naming
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1976
Research Reports
Qualitative research into buying and serving packet soup
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1979
Research Reports
Qualitative research into instant oat cereal
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1976
