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Research papers

Maximising Research Impact with VR

In the dynamic landscape of design and innovation, IKEA (in partnership with the award-winning insight consultancy Brandnographer), sets a transformative precedent through its visionary "Life at Home Asia" project. This initiative seamlessly marries...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Ruby Chui, Lydia Choi-Johansson
Companies: Ikea, Brandnographer
November 22, 2023
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Citation

Chui and Choi-Johansson (2023a, November 22). Maximising Research Impact with VR. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/maximising-research-impact-with-vr


Research papers

New Technologies Call for Discussion

We live in a time of VUCA (volatility, uncertainty, complexity, and ambiguity). It is difficult to predict the future as an extension of the present, because so many things happen that are impossible to predict. Who could have predicted the COVID-19...

Catalogue: Asia Pacific 2023 - Innovation
Author: Noriko Kishida
November 22, 2023
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Citation

Kishida, N. (2023a, November 22). New Technologies Call for Discussion . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-technologies-call-for-discussion-


Research papers

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023
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Citation

Banka Johnson, Vukjcevic and Nilstun (2023a, September 29). Creating a Better Everyday Life. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/creating-a-better-everyday-life


Research papers

Judo Bank JEDI

This paper tells the story of how Judo Bank challenged the way organisations listen to their employees and, in doing so , unlocked a chain of innovative technology that led to deeper insights about employee experience. 

Catalogue: Congress 2023
Authors: Laurie Hibbs, Ben Griffiths, Garreth Chandler
September 29, 2023
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Citation

Hibbs, Griffiths and Chandler (2023a, September 29). Judo Bank JEDI. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/judo-bank-jedi


Research papers

Boosting Economic Growth and Shaping Livelihoods with Machine Learning

70 percent of Africans rely on agriculture for their livelihoods. However, the extent to which land use is mapped and monitored is largely ineffective in many countries. This often leads to inaccurate identification of available land in advising new...

Catalogue: Congress 2023
Authors: Ray Xavery, Dickstein Mukaria, Jasper Grosskurth, Dophine Mongina
September 29, 2023
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Citation

Xavery, Mukaria, Grosskurth and Mongina (2023a, September 29). Boosting Economic Growth and Shaping Livelihoods with Machine Learning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/boosting-economic-growth-and-shaping-livelihoods-with-machine-learning


Research papers

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023
Authors: Monica Tenorio, Rafik El Noumeir
September 29, 2023
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Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/humanity-in-creative-development


Research papers

Selling Insight through Live Commerce in China

Livestreaming e-commerce in China reached 171 billion in value in 2020. The most popular live commerce shows are the ones where hosts open up about who they really are, show how they live their lives and share their honest opinions and feelings...

Catalogue: Congress 2023
Authors: Yingying Gu, Jennifer Liu
September 29, 2023
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Citation

Gu and Liu (2023a, September 29). Selling Insight through Live Commerce in China. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/selling-insight-through-live-commerce-in-china


Research papers

Can Social Listening Obsolete All Other Research Methodologies?

This report showcases how Haleon (formerly GSK Consumer Healthcare), in an effort to stay ahead of the game on deep human understanding, has harnessed the exponential growth of data coming from social media and e-commerce with Semantiweb, a company...

Catalogue: Congress 2023
Authors: Nicolas Pochart, Pierre Antoine Dubosc
September 29, 2023
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Citation

Pochart and Dubosc (2023a, September 29). Can Social Listening Obsolete All Other Research Methodologies?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-social-listening-obsolete-all-other-research-methodologies-12113


Research papers

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023
Author: Loren Crawford
September 29, 2023
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Citation

Crawford, L. (2023a, September 29). Using the Data You Have to Get The Insights You Need. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-the-data-you-have-to-get-the-insights-you-need