Back

Humanity in Creative Development

Date of publication: September 29, 2023

Catalogue: Congress 2023

Authors: Monica Tenorio, Rafik El Noumeir

Abstract:

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power positive growth.

 

The challenges we face

PepsiCo realised some years ago that a significant change in our approach to insights was needed in order for us to continue to power positive growth for our business. We started by diagnosing the challenges faced by our insights industry.

Monica Tenorio

Author

This is a long description of some author details.

Rafik El Noumeir

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved February 05, 2025, from


https://ana.esomar.org/documents/humanity-in-creative-development